Category: Nutrition claims

According to a 2023 FSSAI report, over 170 instances of misleading food claims were flagged in just six months, highlighting the importance of understanding marketing language. This article explains what is the meaning of equivalence claims in food advertising and the rules that govern them, helping consumers make informed choices.

According to the Food and Drug Administration (FDA), a nutrient comparative claim is a statement that compares the nutrient levels of two or more foods. A classic example of a nutrient comparative claim is a food product labeled "25% less sodium than our regular potato chips," which directly contrasts the sodium content of a reformulated item against its original version.