Category: Private label

Over 80% of products at Trader Joe's are private-label items, leading many to wonder about their origins. For customers asking, "Where does Trader Joe's almond butter come from?", the official answer is that the almonds are sourced from California and processed by a third-party supplier whose identity is kept confidential.

According to a 2017 article from *Eater*, a side-by-side comparison revealed that the ingredients in Trader Joe's Sea Salt Pita Chips were identical to those in Stacy's Simply Naked Pita Chips. This fueled a long-running rumor that the popular grocery chain was sourcing its beloved snack from Frito-Lay, the parent company of Stacy's.

Over 500 different products are sold under the Nature's Promise label, a private brand focusing on natural and organic options. This vast product line, which includes everything from fresh produce to pantry staples, can be found exclusively at a specific family of grocery stores across the United States. Understanding which stores carry this popular house brand is key for consumers seeking affordable, wholesome products from a consistent source.

For many Costco shoppers, the Kirkland Signature protein bars are a staple item due to their affordability and nutritional profile. However, the identity of the specific company that manufactures these bars is a proprietary trade secret held by Costco.

While Aldi sells over 90% of its products under exclusive private labels, the specific manufacturers are rarely disclosed. This creates a common mystery for shoppers wondering, who makes Aldi protein yogurt? The answer lies not in a single company, but in a network of suppliers that can change based on location and product.

While Nature's Promise emphasizes wholesome and natural ingredients, the specific ingredients in Nature's Promise chicken vary widely depending on whether the product is raw, organic, or a pre-cooked seasoned item. The brand's commitment to avoiding artificial additives and added hormones informs the formulation of all its poultry products.

Lidl's sales reached over €100 billion in recent years, largely driven by its value-focused private label offerings. This retail strategy extends to the dairy aisle, where the question of what brand of Greek yogurt does Lidl use frequently arises among savvy shoppers.

Over 80% of products sold at Lidl are private label brands, and the dairy brand Milbona is one of its most popular. However, the question of who makes Milbona yogurt for Lidl does not have a single answer, as production is handled by various third-party companies across different countries to meet regional demand.

According to research from 2025, a significant portion of bottled water sold in the U.S., including some popular brands, is sourced from municipal tap water. A common question among consumers is, “What water is the same as Kirkland water?” The answer reveals a practice common among large retailers, where a third-party manufacturer produces products under a store's private label.

According to sources like the book 'Disciplined Growth Strategies,' German dairy company Ehrmann, through its American subsidiary Ehrmann Commonwealth Dairy (now part of Lactalis), is the alleged manufacturer behind Costco's Kirkland Greek yogurt.