What are the allegations on Liquid IV?
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4 min read
In early 2024, a class action lawsuit was filed against Liquid IV's parent company, Unilever, claiming the popular hydration product was falsely advertised as containing no preservatives. The lawsuit centered on the ingredient citric acid, challenging the company's marketing claims and raising broader questions about ingredient transparency. This legal challenge brought significant scrutiny to the brand, impacting consumer perception and highlighting industry-wide issues with food labeling.
