Category: Product marketing

According to industry experts, while many alkaline water brands use a black cap for visual consistency, this is a marketing choice, not a universal rule or regulation. The idea that all alkaline water has a black cap is a misconception perpetuated by popular branding but is not required across the board.

According to a 2023 McKinsey survey, approximately 60% of shoppers switch brands if they feel label information is misleading, highlighting the crucial role labels play in establishing consumer trust. Understanding what are different types of labelling is therefore essential for both businesses and consumers.

According to the Competition Bureau of Canada, Keurig was fined $3 million in 2022 for misleadingly claiming its single-use coffee pods were recyclable. This practice, known as greenwashing, is a prominent example of false labelling where a company deceives consumers about its environmental credentials.