Category: Product research

According to a 2024 survey, over a third of consumers actively look for third-party vegan certification on food products, indicating a strong desire for transparency. For those wondering, "How do I know if a brand is truly vegan?", the answer requires looking beyond surface-level claims and knowing what to look for in ingredients and company practices.

The term "all natural" is often unregulated in many industries, with one study finding that a significant percentage of online green claims were potentially misleading. Knowing how to know if a product is all natural requires looking beyond marketing claims and digging into the details on the label.