Category: Product strategy

Over 70% of shoppers form their opinion about a product based on its branding and packaging, highlighting its critical role beyond simple containment. This initial perception can significantly influence purchasing behavior and determines the true benefits of packaging and labelling for both businesses and consumers.

In a market once saturated with large energy drink brands like Red Bull and Monster, 5-Hour Energy successfully created its own lucrative subcategory. This success begs the question: what is the 5-Hour Energy strategy that enabled it to achieve market dominance and build a loyal customer base?