Which is the No 1 Atta in India? A Market Analysis
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3 min read
According to NielsenIQ data, ITC emerged as the largest FMCG company in the food sector for a period, with Aashirvaad atta identified as a key revenue driver, solidifying its market dominance. The brand’s enduring popularity raises the question of what makes it the top choice for millions of Indian households and how it compares to its main competitors.
