Category: Thai culture

The world-famous Red Bull energy drink was actually inspired by a non-carbonated, sweeter original from Thailand called Krating Daeng. For decades, this iconic elixir has been the go-to energy boost for Thai laborers and has since become a popular item for visitors and energy drink enthusiasts worldwide.

The globally recognized Red Bull was originally inspired by a Thai energy drink called Krating Daeng. Created in the 1970s by Chaleo Yoovidhya, the formula was developed for rural laborers in Thailand who needed an affordable energy boost to endure long work hours.

Over 10 billion cans of Red Bull are sold annually worldwide, but the global phenomenon is actually based on a far older, non-carbonated Thai drink called Krating Daeng. Understanding how Thai Red Bull differs from its international counterpart reveals a fascinating history and contrasting beverage experience.