Category: Typography

The origins of the term 'pica' in typography can be traced back to the 15th century, though its connection to the magpie is still debated. Many are surprised to learn that in addition to its medical definition, there is an alternative meaning of pica that is fundamental to the world of design and printing. It is a standardized unit of measure that has guided typesetters for centuries, bridging traditional printing with modern digital layouts.

Originating from the 15th century, the pica is a cornerstone of typographic measurement, defining the foundation for precise page layouts in printing and digital design. What is a pica used for, and why does this historical unit remain relevant for designers today?