Do Twizzlers Have Artificial Dyes? A Nutrition Diet Breakdown

October 13, 2025 •

4 min read

According to the Environmental Working Group (EWG), certain varieties of Twizzlers contain artificial dyes, including Red 40, leading some to question their place in a balanced nutrition diet. These synthetic colorings are added solely for aesthetic appeal and offer no nutritional benefit to the candy.

Quick Summary

Twizzlers, a popular candy, contain synthetic food dyes like Red 40, though the Hershey Company has been exploring phasing them out in certain products by late 2027. This article examines the specific dyes used, their potential health implications, and how they relate to a broader nutrition diet discussion about processed foods.

Key Points

Artificial Dyes Present: Twizzlers contain synthetic dyes, most notably Red 40, to achieve their bright colors.
Dye Varies by Product: The specific dyes used, such as Blue 1 and Yellow 5, depend on the specific flavor and type of Twizzlers, especially in multi-colored varieties.
Potential Health Concerns: Some research suggests artificial dyes may be linked to hyperactivity in sensitive children, though regulatory bodies consider them safe in approved amounts.
Indicator of Processed Food: The inclusion of artificial dyes signals that Twizzlers are an ultra-processed food, high in sugar and calories but low in nutritional value.
Industry Trend Toward Natural Dyes: The Hershey Co., which manufactures Twizzlers, has reportedly been in the process of phasing out synthetic dyes in favor of natural alternatives.
Read Labels for Better Choices: Consumers can make more informed decisions by checking ingredient lists for specific dyes like Red 40, especially if they are concerned about additives in their diet.
Moderation is Key: As a sugary treat, Twizzlers should be enjoyed in moderation as part of a balanced diet rich in whole foods.

The Candy Conundrum: Diving Into Twizzlers Ingredients

For decades, Twizzlers have been a staple of movie theaters and convenience store shelves, beloved for their distinct flavor and chewiness. But as more consumers become conscious of food additives, the question arises: do Twizzlers have artificial dyes? The answer is a clear yes, though the specific dyes vary by product type. While the original strawberry twists primarily feature Red 40, other flavors, such as Rainbow Twists, contain a wider array of synthetic colors to achieve their vibrant hues, including Blue 1 and Yellow 5. These dyes are derived from petroleum and serve no purpose other than making the candy look more appealing.

What Artificial Dyes Are Hiding in Twizzlers?

It's important to be a label-reader, as ingredient lists reveal exactly what you're consuming. For Twizzlers, the primary artificial dye is Red 40. For multi-colored versions like Rainbow Twists, the list expands to include other synthetic colorings.

Red 40 (Allura Red): The most common dye found in many Twizzlers varieties, especially the classic red twists. It is used to create the signature bright red color. Although it's not derived from insects like the natural coloring cochineal, it is a synthetic, petroleum-based dye.
Blue 1 (Brilliant Blue FCF): A synthetic color additive used to achieve blue and green shades in various Twizzlers products.
Yellow 5 (Tartrazine): Another artificial dye that contributes to the vibrant yellow in some of the more colorful Twizzlers varieties. Some individuals have reported allergic reactions to this dye.
Yellow 6 (Sunset Yellow FCF): Used alongside other dyes to create orange and yellow tones.

Health Concerns Related to Artificial Dyes

While regulatory bodies like the FDA deem these dyes safe in regulated amounts, ongoing research and varying global regulations prompt some to be cautious. Several health concerns are associated with artificial dyes, particularly in children:

Hyperactivity and Neurobehavioral Issues: Some studies, such as the 2007 Southampton study, have linked artificial colorings to increased hyperactivity in certain children. The European Union requires a warning label on foods containing these dyes, something not mandated in the U.S..
Allergic Reactions: Although rare, some individuals, especially those sensitive to Yellow 5, may experience allergic-like symptoms such as hives or asthma.
Link to Ultra-Processed Foods: The presence of artificial dyes is a tell-tale sign of an ultra-processed food. These products are typically high in added sugar and low in nutritional value, and a diet high in ultra-processed foods has been linked to an increased risk of chronic diseases like diabetes, cardiovascular disease, and obesity.

Making Healthier Choices: Natural vs. Artificial Dyes

For those seeking a healthier nutrition diet, the best strategy is to reduce the consumption of ultra-processed foods. If you still want a sweet treat, understanding the difference between natural and artificial coloring can help.

Artificial vs. Natural Dyes in Candy


Feature	Artificial Dyes (e.g., Red 40, Blue 1)	Natural Dyes (e.g., Beet Powder, Spirulina)
Source	Petroleum-based and created in a lab.	Derived from natural sources like fruits, vegetables, and spices.
Regulation	FDA-approved and regulated, but restrictions vary globally.	FDA-approved and generally considered safer for sensitive individuals.
Health Concerns	Linked to hyperactivity, neurobehavioral issues, and allergic reactions in sensitive individuals.	Typically have fewer health concerns, though some natural sources (like insects) can trigger allergies.
Purpose	Primarily aesthetic to make food look more appealing.	Aesthetic, but also part of a trend toward cleaner food labels.
Effect on Product	Creates vibrant, consistent, and long-lasting colors.	Can sometimes result in more muted or less consistent coloring.

A Shift Away from Synthetics

Major food corporations are slowly beginning to respond to consumer demand for cleaner ingredients. A report indicated that The Hershey Co. plans to remove synthetic dyes from its snacks by the end of 2027. This signals a significant industry trend toward using natural colorings derived from fruits, vegetables, and spices, which are perceived as healthier and are less likely to cause adverse effects. For now, though, many popular candies, including various Twizzlers products, continue to rely on artificial dyes.

Conclusion: Navigating Your Nutrition Diet

Do Twizzlers have artificial dyes? Absolutely. While indulging in a sweet treat on occasion isn't harmful for most people, the presence of synthetic food dyes is a clear indicator that the item is a highly processed food, offering empty calories and minimal nutrition. For those looking to manage their nutrition diet, limiting ultra-processed foods that contain these dyes is a practical approach. Emphasizing a diet rich in whole, nutrient-dense foods—like fresh fruits and vegetables—is a healthier way to enjoy a colorful meal plan without relying on petroleum-based additives. The best way to make informed choices is to read ingredient labels and stay aware of what you're consuming. Ultimately, a balanced approach to eating and moderation is key. A balanced diet naturally reduces your exposure to unnecessary additives and supports overall health.

The Hershey Company and Dyes in its Products

The Hershey Company has been taking steps to reduce synthetic food dyes. According to a Bloomberg article from June 2024, Hershey planned to move away from synthetic dyes in snacks by the end of 2027. This aligns with a broader industry trend where other major food companies are also reformulating their products to feature cleaner labels. This means that while older or specific versions of Twizzlers may contain artificial dyes, newer formulations could be different. Consumers are advised to check the most current ingredient lists available on the packaging to confirm. The FDA has also been involved, with plans to phase out petroleum-based synthetic dyes from the U.S. food supply by the end of 2026.

Frequently Asked Questions

Strawberry-flavored Twizzlers typically contain the artificial color Red 40, which is also known as Allura Red.

Yes, most standard Twizzlers varieties use artificial dyes. For instance, Rainbow Twists contain a mix of synthetic colors, including Red 40, Blue 1, Yellow 5, and Yellow 6.

Yes, The Hershey Co. planned to remove synthetic dyes from its snacks, including Twizzlers, by the end of 2027, according to a report from early 2025.

Red 40 is a synthetic dye derived from petroleum distillates or coal tar, not from insects. The natural coloring derived from insects is called cochineal, which is a different substance.

You can check for artificial dyes by reading the ingredients list on the product's packaging. Look for specific names like 'Red 40,' 'Yellow 5,' 'Blue 1,' or general terms like 'artificial color'.

Some studies have linked artificial dyes, including Red 40, to hyperactivity in sensitive children. Other concerns, like allergic reactions to Yellow 5, exist, but regulatory bodies approve these dyes for use in regulated amounts.

Artificial dyes indicate that a food is ultra-processed and likely high in sugar with minimal nutritional value, offering only empty calories. Minimizing these products is a key part of a balanced diet focused on whole foods.

No, regulations differ significantly. The European Union, for example, requires warning labels for several synthetic dyes that are permitted without such labels in the U.S..