What Is 7 Energy?
7 Energy is the proprietary energy drink created and sold exclusively by the drive-thru coffee chain, 7 Brew. This custom-crafted beverage was introduced to provide a signature, customizable energy option for customers seeking an alternative to coffee. Unlike pre-bottled products, each 7 Energy drink is freshly made-to-order by a barista, allowing for a personalized experience that is not possible with canned alternatives.
The Move From Red Bull to 7 Energy
For many years, customers visiting 7 Brew for an energy drink would receive a Red Bull base mixed with their chosen syrups. However, the company made a strategic shift to develop its own branded product to better control ingredients, flavor, and pricing. While 7 Energy is the standard base for all mixed-energy drinks, the company still offers Red Bull for an extra charge, providing an option for loyal Red Bull fans. The transition to a house brand also allowed for more creative and expansive customization, a cornerstone of the 7 Brew experience.
Customization Options and Flavor Combinations
One of the most significant advantages of 7 Energy is the virtually endless array of flavor combinations available. Customers can choose from an extensive menu of syrups and create their own unique mix. Some of the most popular combinations even make it onto a 'secret menu' known by regulars. Whether you prefer fruity, tropical, or candy-inspired tastes, there's a mix for you. You can also specify whether you want the regular or sugar-free base to fit your dietary needs.
Popular 7 Energy Flavor Recipes
- Ocean Breeze: Blue raspberry and coconut create a tropical, refreshing taste.
- Nightshade: A dark, flavorful blend of blue raspberry, pomegranate, and lavender.
- Pixie Stick: A nostalgic, candy-sweet mix of orange and pomegranate with a hint of almond.
- Dragon's Blood: A vibrant and tasty combination of blue raspberry and cherry.
- Tiger's Blood: A classic tropical mix featuring strawberry and coconut.
Ingredients and Nutritional Information
The 7 Energy base is typically made with carbonated water and includes caffeine, B vitamins (like B3, B6, and B12), and taurine, ingredients commonly found in energy drinks. The specific nutritional information, including caffeine content, varies by size and sugar content. Sugar-free versions are available and contain significantly fewer calories.
Comparison Table: 7 Brew's 7 Energy vs. Standard Energy Drinks
| Feature | 7 Brew's 7 Energy | Typical Canned Energy Drink |
|---|---|---|
| Customization | Highly customizable with dozens of syrup options, original or sugar-free. | Limited to manufacturer-provided flavors and formulations. |
| Preparation | Barista-crafted and mixed fresh for each order. | Pre-bottled and mass-produced. |
| Ingredients | Carbonated base, fruit flavor infusions, B vitamins, taurine. | Can vary widely; often includes preservatives and artificial sweeteners. |
| Availability | Only available at official 7 Brew locations and via their app. | Found in convenience stores, supermarkets, and gas stations. |
| Caffeine Level | 76–152mg, depending on size. | Can range from 70–300mg+ per can. |
Exploring the Full 7 Brew Menu
Beyond 7 Energy, 7 Brew offers a full range of handcrafted beverages, including their famous coffee, teas, smoothies, and shakes. The '7 Fizz' option is a flavored sparkling water base for those who want a bubbly drink without the caffeine. This wide variety ensures that even non-coffee drinkers have a flavorful, energizing, and refreshing option available to them.
Conclusion
In short, 7 Brew successfully developed and launched its own premium energy drink, '7 Energy', as a signature menu item, moving away from its previous reliance on Red Bull. This decision has led to an explosion of customizable flavor options, allowing customers to create unique and personalized energy drinks, all made fresh-to-order by a barista. While Red Bull remains an available, upcharge option, 7 Energy has become the standard and highly popular choice for those seeking a vibrant, flavorful energy boost from the chain. The brand's commitment to variety and customization solidifies its place in the drive-thru beverage market, offering a unique experience that sets it apart from traditional coffee shops.
For more information on the company's offerings, visit the 7 Brew official website.
