What is AG1?
AG1, formerly known as Athletic Greens, is a powdered dietary supplement that combines 75 vitamins, minerals, and other ingredients into a single daily scoop. Positioned as an all-in-one 'foundational nutrition' habit, it is designed to replace multiple supplements such as a multivitamin, probiotic, and greens powder. The product contains a blend of whole-food sourced nutrients, probiotics, adaptogens, and digestive enzymes.
The Ingredients and Marketing Claims
AG1’s formulation is extensive, relying on several proprietary blends. The company markets the supplement by highlighting its potential benefits across multiple areas, including improved energy, immune support, gut health, hormonal support, and enhanced mental clarity. The ingredients are organized into four main categories on the label, but without specifying the exact amounts of each component within the proprietary blends.
The Four Key Blends in AG1:
- Alkaline, Nutrient-Dense Raw Superfood Complex: Contains ingredients like spirulina, organic apple powder, and lecithin.
- Nutrient-Dense Extracts, Herbs & Antioxidants: Includes pea protein isolate, citrus bioflavonoids, and artichoke leaf extract.
- Digestive Enzyme & Super Mushroom Complex: Features astragalus root, bromelain, and reishi and shiitake mushroom powders.
- Dairy-Free Probiotics: Includes a blend of Lactobacillus acidophilus and Bifidobacterium bifidum.
Scientific Evidence vs. Marketing Hype
While AG1 and its parent company refer to scientific research, a large portion of the studies are funded by Athletic Greens, which can introduce bias. Independent, peer-reviewed research supporting AG1’s specific efficacy is limited, though some studies on the overall category of greens powders exist.
- Company-Funded Trials: Recent randomized, placebo-controlled trials have demonstrated that AG1 can increase beneficial gut bacteria in healthy adults over four weeks. However, some critics note that self-reported results from smaller observational studies should be viewed cautiously.
- Expert Consensus: Many health experts, including dietitians, emphasize that AG1 is not a substitute for a balanced diet rich in whole fruits and vegetables. They often point out that the high doses of some synthetic vitamins may be unnecessary for healthy individuals and that many claims lack robust, independent evidence.
The AG1 Experience: Taste, Texture, and Cost
AG1 is known for being palatable for a greens powder, with a pineapple and vanilla flavor profile, though taste perception varies due to the noticeable stevia sweetener. Some users report a pleasant taste, while others find it too sweet or earthy. The powder can be gritty if not mixed thoroughly.
For many, the cost is the most significant consideration. A single pouch is expensive, but a subscription offers a lower price per serving. However, even with discounts, it remains one of the priciest options on the market.
AG1 vs. Live it Up Super Greens
| Feature | AG1 | Live it Up Super Greens |
|---|---|---|
| Price (per serving) | ~$2.63+ (subscription) | ~$1.33 (subscription) |
| Number of Ingredients | Over 75, in proprietary blends | Organic, all-natural, ~30 ingredients |
| Probiotics (CFU) | 10 Billion | 5 Billion |
| Nutrient Gaps | Lacks vitamin D and sufficient iron | Contains no synthetic vitamins |
| Third-Party Testing | NSF Certified for Sport | GMP Certified |
| Formula Transparency | Uses proprietary blends | Better transparency on ingredient amounts |
| Best For | Athletes and those with significant nutrient demands | Average users seeking a balanced supplement |
Potential Downsides and Who Should Avoid AG1
Despite its many beneficial ingredients, AG1 has potential downsides. The proprietary blends are a concern for consumers who want to know the exact dosage of each component, especially for adaptogens or other active ingredients. The high dose of certain vitamins could be problematic if combined with other supplements. Some users experience digestive discomfort, including bloating or an upset stomach, especially when starting the supplement due to the probiotic and fiber content. AG1 is not recommended for pregnant or breastfeeding women due to specific herbal ingredients, and caution is advised for those with certain autoimmune conditions or on particular medications.
The Verdict: Is AG1 Worth the Price?
The final assessment of AG1 depends heavily on individual health goals and financial considerations. It's a high-quality, convenient product that can certainly help fill nutritional gaps, especially for people with poor diets, frequent travel, or higher athletic demands. However, for the average, healthy person who already consumes a balanced diet, the expensive price may be unwarranted. The lack of transparency in the proprietary blends and the limited independent science validating all claims are significant considerations. As with any supplement, AG1 is meant to complement a healthy lifestyle, not replace it. For many, a more budget-friendly greens powder or simply focusing on whole foods might provide similar benefits without the high cost.
Conclusion
Ultimately, whether AG1 is a worthwhile investment is a personal decision. The product offers undeniable convenience and is manufactured to high standards. Yet, the price, combined with proprietary blend secrecy and limited external scientific evidence, means it may not live up to the marketing hype for everyone. Before committing, consider your dietary needs, consult a healthcare professional, and compare its value against cheaper, potentially more transparent alternatives.
- High Cost: AG1 is one of the priciest greens powders, which can be a significant barrier for many consumers.
- Ingredient Transparency Issues: The use of proprietary blends makes it impossible to know the exact dosage of many ingredients, questioning their effectiveness.
- Not a Replacement for Whole Foods: AG1 lacks the fiber and complex nutrients of real fruits and vegetables and should not be used as a dietary substitute.
- Third-Party Certified: The NSF Certified for Sport label ensures quality and freedom from banned substances, which is a major advantage, especially for athletes.
- Potential for GI Upset: Some users experience bloating, nausea, or stomach cramps when first taking the supplement.
