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Does HelloFresh have a vegan option?

5 min read

The plant-based market is estimated to reach $74.2 billion by 2027, making vegan options more popular than ever. This growing interest has many consumers asking, "Does HelloFresh have a vegan option?" The answer is nuanced, as their plant-based approach has evolved to accommodate this demand.

Quick Summary

HelloFresh does not offer a dedicated vegan plan, but provides weekly plant-based recipes within its "Veggie" plan. Many vegetarian meals can also be manually modified to be vegan-friendly.

Key Points

  • No Dedicated Vegan Plan: HelloFresh does not offer a 100% vegan subscription, but includes plant-based options within its "Veggie" plan.

  • Filtering for Vegan Recipes: Customers must use the "Plant-Based" filter on the weekly menu or look for the green icon to find vegan meals.

  • Veganizing Vegetarian Meals: Many vegetarian recipes can be adapted for a vegan diet by omitting ingredients like cheese, yogurt, or honey.

  • Regional Variations Exist: The quantity and prominence of vegan recipes can differ significantly depending on the country or region.

  • Requires Manual Effort: Strict vegans must be vigilant in selecting meals and customizing recipes, unlike with dedicated vegan meal kit services.

  • Protein Swap Options: HelloFresh has begun offering some plant-based protein swaps to help expand vegan options for customers.

In This Article

Exploring HelloFresh's Vegan-Friendly Offerings

For years, HelloFresh's main appeal for non-meat-eaters was its "Veggie" plan, which primarily consisted of vegetarian meals, including cheese and other dairy products. However, in response to growing consumer demand for more comprehensive plant-based choices, the company now explicitly features vegan-friendly recipes within its weekly menu. It is important to clarify that HelloFresh does not currently have a subscription plan dedicated exclusively to vegan meals, unlike some competitors. Instead, vegan customers must select their meals manually each week from the rotating menu.

How to Find Vegan Meals on HelloFresh

Finding vegan-friendly meals requires a bit of manual filtering, but it is a straightforward process once you know what to look for. When browsing the weekly menu, simply follow these steps:

  • Select the 'Veggie' plan: While this is not a fully vegan plan, it serves as the base where most plant-based recipes are located.
  • Use the "Plant-Based" filter: Many HelloFresh platforms have a specific filter to display recipes that are completely free of animal products.
  • Look for the green label: Recipes that are fully vegan are typically labeled as "Plant-Based" with a distinct green tag to differentiate them from standard vegetarian meals.
  • Scan the recipes for customization: Even if a recipe is not marked as vegan, check the ingredients list. Many vegetarian meals can be made vegan by simply omitting the cheese, yogurt, or honey.

Tips for Veganizing HelloFresh Meals

Since HelloFresh doesn't offer a 100% vegan plan, being flexible and knowing how to adapt recipes is key. Here are some easy ways to modify vegetarian dishes:

  • Leave out dairy: For recipes with cheese, sour cream, or yogurt, simply omit it or use a vegan substitute you have on hand. For example, a dollop of vegan sour cream can replace regular sour cream.
  • Skip the eggs: Some vegetarian breakfast or brunch-style recipes might include eggs. These can often be skipped entirely without compromising the overall dish.
  • Use protein swaps: In some regions, HelloFresh offers protein swap features, allowing you to switch a meat protein for a plant-based alternative. Always check the weekly menu for available options.
  • Add your own ingredients: If you feel a recipe is lacking without the animal product, consider adding extra beans, legumes, or a store-bought vegan cheese or protein to enhance the meal.

Comparison: HelloFresh vs. Dedicated Vegan Meal Kits

For those who are strictly vegan, comparing HelloFresh to services that specialize in plant-based meals is essential. The following table contrasts HelloFresh's offerings with a dedicated vegan service like Purple Carrot.

Feature HelloFresh Dedicated Vegan Meal Kit (e.g., Purple Carrot)
Availability of Vegan Meals A handful of explicit "Plant-Based" options each week, plus some customizable veggie meals. A 100% vegan menu with all meals being animal-product-free.
Customization Required Often needed, as many vegetarian meals must be manually adjusted by the customer to be vegan. None required; all meal kits arrive with only vegan ingredients.
Meal Variety Broad variety of plans and recipes, but vegan selection is limited and changes weekly. Menu is fully vegan and features a wide range of creative, plant-based dishes.
Price Point Generally considered a more budget-friendly option compared to premium vegan services. Can be more expensive per serving, but guarantees a fully vegan product.
Convenience for Vegans Requires conscious weekly menu selection and ingredient modification. Completely hassle-free; no need to check ingredients or make substitutions.

International Plant-Based Options

It is also worth noting that HelloFresh's vegan offerings can vary by country. For example, HelloFresh UK and HelloFresh AU have prominent recipe archives for vegan meals, highlighting a diverse range of plant-based options like tofu, chickpea, and lentil dishes. The availability of explicit vegan labels and recipes can be more consistent in some international markets compared to others.

Conclusion

So, does HelloFresh have a vegan option? The definitive answer is yes, but with a significant asterisk. It does not provide a separate, dedicated vegan subscription plan. Instead, HelloFresh integrates vegan-friendly, or "Plant-Based," meals into its broader "Veggie" offering. This requires customers to be proactive by either filtering the weekly menu or manually modifying vegetarian recipes to meet vegan dietary requirements. While this offers flexibility for those who are flexitarian or only occasionally eat vegan, strict vegans may find the limited weekly selection and constant need for customization to be a drawback. For a completely hassle-free vegan meal kit experience, a specialized service may be a better fit. However, for those already using HelloFresh and looking to incorporate more plant-based options, the service provides an accessible, albeit curated, selection of vegan meals each week.

Learn more about HelloFresh's official plant-based meal guidelines and recipes on their website to make an informed choice for your dietary needs.

Frequently Asked Questions

Can I filter for only vegan meals on HelloFresh? Yes, most HelloFresh platforms now offer a filter to specifically show "Plant-Based" recipes, which are entirely vegan.

Are HelloFresh's vegetarian meals automatically vegan? No, the "Veggie" plan includes many vegetarian recipes that contain dairy and eggs. You must check the specific recipe details.

How do I customize a HelloFresh meal to be vegan? To veganize a vegetarian meal, you can simply omit any non-vegan ingredients like cheese or yogurt. The company also offers occasional protein swaps for plant-based options.

Does HelloFresh offer vegan protein swaps? Yes, HelloFresh has expanded its plant-based supplier network and offers protein swap features in certain regions to provide vegan alternatives.

Is HelloFresh a good option for strict vegans? For strict vegans, HelloFresh may not be ideal due to the limited weekly selection of guaranteed vegan meals and the need for manual modification. Dedicated vegan meal kits offer a more comprehensive selection.

What are some examples of vegan meals from HelloFresh? Examples of recent vegan recipes include dishes like Sweet Chili Tofu Stir-Fry, Black Bean Tostadas, and various lentil and chickpea bowls.

How does HelloFresh's vegan offering compare to Purple Carrot? Purple Carrot is a 100% vegan meal kit service, whereas HelloFresh only offers a selection of plant-based meals within its broader menu. Purple Carrot guarantees fully vegan ingredients, while HelloFresh requires filtering and modifications.

Frequently Asked Questions

Yes, on most HelloFresh platforms, you can use a filter to show only "Plant-Based" recipes, which are entirely vegan.

No, the "Veggie" plan includes many vegetarian recipes that contain animal products like dairy and eggs. You must check the specific recipe details to ensure it is vegan.

To veganize a vegetarian meal, simply omit non-vegan ingredients like cheese, yogurt, or honey. You can also sometimes opt for a plant-based protein swap if available.

Yes, HelloFresh has been expanding its plant-based protein options and is working on introducing more protein swap features in various markets.

For strict vegans, HelloFresh may not be the best choice due to the limited weekly selection of guaranteed vegan meals and the required manual modifications. Specialized vegan meal kits offer a more complete solution.

HelloFresh has featured a variety of vegan-friendly dishes, such as Sweet Chili Tofu Stir-Fry, Black Bean Tostadas, and Mediterranean Falafel Bowls, depending on the region.

Purple Carrot is a 100% vegan meal kit service, so all of its meals are guaranteed to be vegan. HelloFresh offers a selection of plant-based meals within its larger menu, requiring more filtering and potential modifications.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.