The Truth About PBR High Seltzer's Alcohol Content
For many consumers, the brand recognition of Pabst Blue Ribbon automatically brings to mind alcoholic beer. It’s a common misconception that PBR High Seltzer, a product with the same familiar branding, also contains alcohol. The reality, confirmed by Pabst Labs and multiple reliable sources, is that PBR High Seltzer is a strictly non-alcoholic beverage with an alcohol by volume (ABV) of 0%. This drink is explicitly marketed as a cannabis-infused product and is sold through licensed cannabis dispensaries, not in typical liquor stores or grocery aisles. This positioning is vital for both consumer safety and understanding, ensuring that individuals seeking an alcohol-free alternative or a cannabis-specific experience know exactly what they are purchasing.
Understanding the "High" vs. "Hard" Distinction
The confusion primarily stems from the existence of multiple seltzer products under the broader Pabst umbrella. In 2019, Pabst Blue Ribbon launched a distinct, 8% ABV product called "Stronger Seltzer" which was, in fact, an alcoholic beverage. This product, along with PBR's original beer and other offerings, created market noise around "PBR seltzers." When Pabst Labs later introduced its cannabis-infused version, it was branded as "High Seltzer" to clearly indicate its purpose. The different names are essential: High Seltzer refers to the THC-infused, non-alcoholic product, while Hard Seltzer referred to the older, alcohol-based beverage. A consumer familiar with one should not assume the properties of the other.
What's Inside PBR High Seltzer?
So if there's no alcohol, what gives PBR High Seltzer its effect? The key is the infusion of cannabis extracts, primarily THC, which is the psychoactive compound found in marijuana. The drink is made with simple, straightforward ingredients and utilizes an advanced emulsion technology to ensure the THC is efficiently absorbed by the body, resulting in a quicker onset of effects compared to traditional cannabis edibles.
Key ingredients typically include:
- Purified water
- Cannabis extract (THC and other cannabinoids like CBD or CBN, depending on the flavor)
- Natural flavors and fruit juice concentrates
- Sweeteners like cane sugar
- Citric acid
Depending on the specific variant, the THC dosage can differ. For example, some products contain 10mg of THC, while others might have additional cannabinoids like CBD and CBN for different effects, such as relaxation or energy.
Legal and Consumption Considerations
Because PBR High Seltzer contains THC, its availability and legality are tied directly to cannabis laws, not alcohol regulations. It is only sold and delivered in states and jurisdictions where recreational cannabis is legal. This means you cannot simply walk into a typical convenience store in most places and buy it. You must be of legal age (21+) and purchase it through licensed cannabis retailers or delivery services.
Consumers should also be aware that consuming this beverage will impair your ability to drive or operate heavy machinery, just as alcohol does. The effects of THC can be potent, and responsible consumption is paramount. It's often recommended to start with a low dose and see how your body reacts before increasing intake. The faster onset time also helps users gauge their dose more effectively.
PBR High Seltzer vs. PBR Hard Seltzer: A Comparison
| Feature | PBR High Seltzer | PBR Hard Seltzer (Discontinued) |
|---|---|---|
| Alcohol Content | 0% ABV (Non-alcoholic) | 8% ABV (Alcoholic) |
| Active Ingredient | THC (Cannabis extract) | Ethanol (Alcohol) |
| Effects | Cannabis-related "buzz" | Alcohol-related intoxication |
| Sales Channel | Licensed cannabis dispensaries | Liquor stores, grocery stores (where legal for alcohol) |
| Legal Status | Varies by state; depends on cannabis laws | Varies by state; depends on alcohol laws |
| Calories | Low (e.g., 25-30 calories) | Higher (e.g., 228 calories) |
Who is PBR High Seltzer For?
PBR High Seltzer appeals to a specific market segment, particularly those who are "canna-curious" and looking for a way to consume cannabis that doesn't involve smoking or traditional edibles. It provides a more socially-oriented, beverage-style experience that can be an alternative to alcoholic drinks. Its low calorie count and range of flavors also make it an attractive option for those conscious of their caloric intake. Consumers should always verify local regulations and purchase only from authorized retailers.
Conclusion: Know Your Beverage
In summary, PBR High Seltzer is definitively non-alcoholic. Its association with the Pabst Blue Ribbon brand can be misleading, but the product itself is a cannabis-infused sparkling water designed to offer a THC-based buzz, not alcohol-related effects. The crucial distinction lies between the cannabis-infused "High Seltzer" and previous alcohol-based "Hard Seltzer" products. Always check the label and purchase only from a licensed cannabis retailer to ensure you are getting the product you expect and to comply with local laws. For more information, you can visit the official Pabst Labs website.
