The Slam Dunk Cereal: Kellogg's Frosted Flakes with Crispy Cinnamon Basketballs
In 2021, Shaquille O'Neal partnered with Kellogg's for a special, limited-edition cereal. This collaboration, Kellogg's Frosted Flakes with Crispy Cinnamon Basketballs, was notable as it was the first time Tony the Tiger shared the box front with another athlete. The cereal's creation also supported Mission Tiger, a Kellogg's initiative assisting middle school sports access; a donation was made for each purchase with an uploaded receipt.
The Cereal's Flavor and Appearance
This limited-edition cereal blended classic Frosted Flakes with crispy, cinnamon-flavored mini basketballs. The box featured Shaq alongside Tony the Tiger, making it a collector's item.
The Story Behind the Collaboration
Shaq's collaboration with Kellogg's was based on his long-standing preference for Frosted Flakes. He reportedly declined a Wheaties sponsorship after winning championships, citing his loyalty to Frosted Flakes. This connection made the 2021 partnership authentic. Shaq promoted the release on social media.
Comparing Shaq's Cereal to Other Celebrity Endorsements
Shaq's cereal endorsement stands out due to his established preference for the product. Here's how it compares to other celebrity and athlete endorsements:
| Feature | Shaq's Frosted Flakes | Standard Celebrity Endorsement | Athlete on Wheaties Box | Other Cereal Endorsements |
|---|---|---|---|---|
| Product Type | Limited-edition variation of an existing cereal | Wide range of products, often new to market | Traditional cereal, typically unchanged product | Variety of new or existing products |
| Authenticity | High, based on long-time public fandom | Varies greatly, often driven by monetary value | High, typically associated with championship wins | Varies, can be authentic or purely commercial |
| Charitable Tie-In | Explicitly supported Mission Tiger | Not always present, depends on the deal | May have charitable component, not always primary focus | Varies, depends on brand's social impact goals |
| Exclusivity | Limited time offer, creating collectibility | Can be limited or long-term, depending on product | Ongoing, but typically a one-time cover feature | Varies, can be limited-edition or permanent |
| Brand Collaboration | Direct collaboration with Kellogg's, a historic moment for the brand | Often a spokesperson role without product co-creation | Cover feature, rarely a new product | Wide range, from co-created to simple endorsement |
Conclusion: A Cereal Legacy as Big as the Man Himself
Yes, Shaq did have a cereal. Kellogg's Frosted Flakes with Crispy Cinnamon Basketballs represented the culmination of his public affection for the brand. The limited-edition item was a fan favorite and supported a charitable venture. While no longer available, the legacy of Shaq's cereal lives on.
Frequently Asked Questions
Was Shaq's cereal a new product entirely or a modification of an existing one?
Shaq's cereal was a limited-edition modification of Kellogg's Frosted Flakes, adding crispy, cinnamon basketball pieces.
Why did Shaq decide to create a cereal with Kellogg's Frosted Flakes?
Shaq was a long-time fan of Frosted Flakes, reportedly preferring it over Wheaties, making the collaboration a natural fit.
Is Shaq's cereal, Frosted Flakes with Crispy Cinnamon Basketballs, still available?
No, it was a limited-edition offer and is no longer available in stores. It may be found on resale sites.
Did Shaq have any other partnerships related to Frosted Flakes?
Yes, Shaq teamed up with his restaurant chain, Big Chicken, to create a Frosted Flakes Shake with Kellogg's.
How did the cereal release benefit a charitable cause?
Sales supported Mission Tiger, a Kellogg's initiative. Kellogg's donated $2 for each purchased box with an uploaded receipt to aid middle school sports.
Did Shaq ever appear on a Wheaties box, the traditional "Breakfast of Champions"?
No, Shaq reportedly turned down Wheaties endorsements, citing loyalty to Frosted Flakes.
Who was the other character on the Shaq cereal box?
The box featured both Shaquille O'Neal and Tony the Tiger.
