Does Tito's Have a Seltzer? The Truth About Their Canned Drinks

In 2022, Tito's Handmade Vodka made a different choice from many alcohol brands, who were scrambling to join the hard seltzer trend. The short answer to "Does Tito's have a seltzer?" is no, but the story behind their decision reveals a unique brand strategy that ultimately led to the release of an empty, reusable can instead. This article explores why Tito's went against the grain and how you can still enjoy a delicious, custom Tito's seltzer.

Quick Summary

Tito's Handmade Vodka does not produce a hard seltzer, choosing to focus on its core vodka product. In a marketing move, the brand released an empty, reusable insulated can for customers to create their own cocktails. The article details Tito's reason for avoiding the seltzer market and provides simple recipes for mixing your own vodka drinks at home, embracing their DIY philosophy.

Key Points

• No Pre-Mixed Seltzer: Tito's Handmade Vodka does not produce or sell its own brand of hard seltzer, unlike many competitors.

• Brand Identity: The company deliberately avoids the ready-to-drink trend to focus on its core product and brand image of high-quality, pure vodka.

• DIY Approach: Tito's encourages drinkers to become their own mixologists, providing recipes for simple, customizable vodka seltzers.

• Empty Can Marketing: As a playful jab at the seltzer craze, Tito's released a limited-edition, empty reusable can for customers to fill with their own creations.

• Full Customization: Making your own seltzer with Tito's vodka allows you complete control over flavor, strength, and ingredients, avoiding artificial additives.

• Charitable Cause: The empty can promotion was tied to a charitable initiative, with net proceeds benefiting various nonprofits supported by the brand.

Why Tito's Chose Not to Make a Seltzer

In an industry flooded with new hard seltzer brands, Tito's Handmade Vodka chose to avoid the trend. The company's vice president of brand marketing, Taylor Berry, explained the decision was about staying true to their roots and focusing on crafting high-quality vodka. Instead of becoming another player in a crowded market, Tito's reinforced its identity as a pure, classic vodka brand. This move was seen by many as a clever marketing tactic, playfully poking fun at the saturated canned cocktail landscape.

To further emphasize this point, Tito's released a limited-edition product called "Tito's in a Can*". This was not a pre-mixed beverage, but rather an empty, reusable, insulated can designed for consumers to fill with Tito's vodka and their mixer of choice. This campaign—where net proceeds were donated to nonprofits—aligned perfectly with the brand's authentic, community-focused image. It empowered drinkers to become their own mixologists, ensuring a fresher and more customizable drink experience.

The Rise of DIY Cocktails with Tito's

For those who crave a vodka seltzer, Tito's brand message is simple: "We don't make seltzers. You do". This philosophy turns a consumer desire into a fun, personal project. The beauty of creating your own Tito's seltzer lies in the complete control you have over the ingredients. You can adjust the flavor profile, sweetness, and carbonation level to your exact liking, something most ready-to-drink options can't offer.

• Flavor Customization: Use fresh fruit purees, different sparkling waters, and a variety of citrus garnishes to create endless combinations.
• Ingredient Control: Avoid the artificial flavorings and sweeteners often found in commercial seltzers by using natural juices and fruit.
• Strength Regulation: Control the alcohol content by measuring your desired pour of Tito's, ensuring your drink is exactly as strong as desired.

Popular Homemade Tito's Seltzer Recipes

Creating your own Tito's seltzer is easy and only requires a few ingredients. Here are a few popular recipes to get you started, inspired by the brand's own suggestions.

Tito's Soda Lime

1. Fill a highball glass with ice.
2. Add 1.5 oz of Tito's Handmade Vodka.
3. Top with 4 oz of sparkling water.
4. Squeeze in a fresh lime wedge and garnish.

Tito's Berry Lemonade

1. In a glass with ice, combine 1.5 oz of Tito's Handmade Vodka with 4 oz of lemonade.
2. Add a handful of fresh berries (strawberries, blueberries, or raspberries).
3. Top with a splash of sparkling water for effervescence.
4. Stir gently and enjoy.

Tito's Sparkling Grapefruit

1. Fill a glass with ice.
2. Add 1.5 oz of Tito's Handmade Vodka and 2 oz of grapefruit juice.
3. Top with sparkling mineral water.
4. Garnish with a slice of grapefruit.

Comparison: Homemade Tito's Seltzer vs. Commercial Hard Seltzers

To understand the appeal of the DIY approach, it's helpful to compare it directly to pre-packaged hard seltzers.

Feature	Homemade Tito's Seltzer	Commercial Hard Seltzer
Flavor Control	High—fully customizable.	Low—pre-mixed, limited options.
Ingredient Quality	High—use fresh, natural ingredients.	Variable—often includes artificial flavors.
Alcohol Content	High—controlled by the user.	Fixed—typically around 5% ABV.
Sweetness Level	High—adjustable with sweeteners or fruit.	Fixed—often uses artificial sweeteners.
Carbonation	Adjustable—use more or less sparkling water.	Fixed—can lose fizz over time.
Cost	Typically lower per drink.	Varies, but often higher per drink.

Conclusion: The Tito's Ethos and Your Seltzer Choice

Ultimately, the question isn't really does Tito's have a seltzer, but rather what kind of seltzer experience is desired. While the company may not offer a ready-to-drink version, their brand message and the availability of simple recipes make it incredibly easy to craft your own. The choice to buck the market trend and focus on their core product—high-quality, American-made vodka—has resonated with many consumers. Whether looking for a simple vodka soda or a more complex concoction, the power to create a fresher, more personalized seltzer is in your hands.

For those interested in exploring more about the brand's history and commitment, the Tito's Handmade Vodka official website offers a wealth of information and cocktail recipes to spark creativity. This approach not only distinguishes the brand but also offers a superior drinking experience for those who prefer fresh, natural ingredients over mass-produced alternatives. Embrace your inner mixologist and discover the benefits of making your own Tito's seltzer today.

The Verdict on Tito's Seltzer

• No Pre-Mixed Seltzer: Tito's Handmade Vodka does not produce or sell its own line of pre-mixed hard seltzers.
• DIY Encouragement: The company encourages customers to mix their own cocktails, including vodka seltzers, with their original vodka.
• The Empty Can Stunt: In a clever marketing campaign, Tito's released an empty, reusable "Tito's in a Can" to playfully mock the hard seltzer trend.
• Focus on Core Product: The brand’s strategy prioritizes its vodka over joining the crowded ready-to-drink market.
• Customizable Drinks: Making your own Tito's seltzer allows for full control over ingredients, flavor, and alcohol content.

FAQs

Question: Why doesn't Tito's make a hard seltzer? Answer: Tito's decided to stick to its core competency of making high-quality vodka, believing that a superior spirit and fresh mixers produce a better drink than pre-packaged seltzers.

Question: What was the purpose of Tito's empty can? Answer: The empty can was a cheeky marketing stunt to mock the overwhelming number of brands entering the hard seltzer market. It was a reusable can for consumers to make their own drinks, with net proceeds going to charity.

Question: How can I make a Tito's seltzer at home? Answer: You can create a simple Tito's seltzer by mixing 1.5 oz of Tito's Handmade Vodka with sparkling water and a squeeze of fresh citrus, like a lime wedge.

Question: Are there any other ready-to-drink cocktails from Tito's? Answer: No, Tito's is not known for selling ready-to-drink or pre-mixed cocktails. Their focus is solely on their unflavored vodka, with recipes available on their website for mixing your own.

Question: Can I buy Tito's in a can? Answer: You could buy the empty, reusable can as part of a limited-time charity campaign. It is not a beverage product and its availability varies depending on the campaign.

Question: Is a homemade Tito's seltzer healthier than a commercial one? Answer: A homemade Tito's seltzer with fresh ingredients can be a healthier alternative as you control the sugar and can avoid artificial flavors and preservatives common in commercial seltzers.

Question: Does Tito's plan to release a seltzer in the future? Answer: While brand strategies can change, Tito's has made public statements emphasizing their commitment to being a vodka-only brand and has shown no indication of entering the pre-mixed seltzer market.

Frequently Asked Questions

Why doesn't Tito's make a hard seltzer?

Tito's decided to stick to its core competency of making high-quality vodka, believing that a superior spirit and fresh mixers produce a better drink than pre-packaged seltzers.

What was the purpose of Tito's empty can?

The empty can was a cheeky marketing stunt to mock the overwhelming number of brands entering the hard seltzer market. It was a reusable can for consumers to make their own drinks, with net proceeds going to charity.

How can I make a Tito's seltzer at home?

You can create a simple Tito's seltzer by mixing 1.5 oz of Tito's Handmade Vodka with sparkling water and a squeeze of fresh citrus, like a lime wedge.

Are there any other ready-to-drink cocktails from Tito's?

No, Tito's is not known for selling ready-to-drink or pre-mixed cocktails. Their focus is solely on their unflavored vodka, with recipes available on their website for mixing your own.

Can I buy Tito's in a can?

You could buy the empty, reusable can as part of a limited-time charity campaign. It is not a beverage product and its availability varies depending on the campaign.

Is a homemade Tito's seltzer healthier than a commercial one?

A homemade Tito's seltzer with fresh ingredients can be a healthier alternative as you control the sugar and can avoid artificial flavors and preservatives common in commercial seltzers.

Does Tito's plan to release a seltzer in the future?

While brand strategies can change, Tito's has made public statements emphasizing their commitment to being a vodka-only brand and has shown no indication of entering the pre-mixed seltzer market.

What are some popular mixers for a Tito's seltzer?

Popular mixers include club soda, sparkling mineral water, flavored sparkling waters, fresh lemon or lime juice, and fruit purees like watermelon or berry.

Where can I find official Tito's cocktail recipes?

Official cocktail recipes, including many that use sparkling water, can be found on the Tito's Handmade Vodka website.