Does Too Good Yogurt Have Fake Sugar? Unpacking Its Sweeteners

October 18, 2025 •

4 min read

Too Good yogurt is promoted for its significantly lower sugar content compared to average Greek yogurts, with many varieties containing just 2g of sugar per cup. This has led many health-conscious consumers to ask, 'does too good yogurt have fake sugar?' The straightforward answer is no; the brand uses a plant-based sweetener called Stevia, not artificial alternatives.

Quick Summary

Too Good yogurt avoids artificial sweeteners, instead achieving its low-sugar profile with a combination of Stevia extract and naturally occurring sugars from ultra-filtered milk and fruit purees.

Key Points

No Artificial Sweeteners: Too Good yogurt uses Stevia extract, not synthetic artificial sweeteners like sucralose or aspartame.
Stevia is Plant-Based: The sweetener in Too Good yogurt is Stevia extract, which is derived from the leaves of a plant.
Low Sugar Content: The low sugar count is achieved through ultra-filtered milk, which reduces naturally occurring milk sugar (lactose).
Natural Flavoring: Fruit-flavored varieties are sweetened with a combination of Stevia and real fruit puree, providing natural flavor without excessive sugar.
Avoids Sugar Alcohols: The use of Stevia instead of sugar alcohols like erythritol helps minimize potential digestive discomfort.
Nutritional Benefits: By being low in sugar and high in protein, Too Good yogurt supports weight management and blood sugar control.

The Short Answer: Stevia, Not Artificial Sweeteners

Many consumers hear 'low sugar' or 'zero sugar' and immediately suspect artificial sweeteners, such as sucralose or aspartame. However, Too Good & Co. has officially confirmed that its products do not contain artificial sweeteners. The sweet flavor is achieved using Stevia extract, which is derived from the leaves of the Stevia rebaudiana plant. While some might debate whether a non-nutritive, high-intensity sweetener like Stevia fits a personal definition of 'fake,' it is fundamentally different from synthetic alternatives created in a lab.

Unpacking the Ingredients: Where the Sweetness Comes From

To fully understand how Too Good yogurt achieves its low-sugar profile, it's necessary to look at its specific ingredients and manufacturing process.

Ultra-Filtered Milk and Natural Sugars

The foundation of Too Good yogurt is its ultra-filtered milk. This process removes much of the naturally occurring lactose (milk sugar) while concentrating the protein. As a result, the yogurt has significantly less sugar from the milk itself. This is why even the plain varieties are lower in carbohydrates and sugar than typical Greek yogurts.

The Role of Stevia Extract

For additional sweetness without adding calories or sugar, Too Good uses Stevia extract. Stevia is a natural, plant-based, non-nutritive sweetener. It is hundreds of times sweeter than table sugar, meaning only a tiny amount is needed to create a noticeable sweet taste. The use of Stevia allows the company to reduce the overall sugar and calorie count while still providing the flavor many consumers expect from a sweet treat.

The Use of Fruit Puree

For their fruit-flavored products, Too Good also incorporates real fruit puree. This contributes some naturally occurring fruit sugars but in far smaller quantities than in traditional fruit-on-the-bottom or blended yogurts, thanks to the ultra-filtration process and Stevia's intense sweetness. This combination provides a more natural flavor profile than relying solely on sweeteners and artificial flavoring.

Stevia vs. Artificial Sweeteners and Sugar Alcohols

When considering sweeteners, it's important to differentiate between the various types available on the market. Here's a comparison to show how Too Good's choice of Stevia stacks up against common alternatives.

Comparison Table: Too Good's Sweeteners vs. Common Alternatives


Sweetener	Type	Origin	Calories	Key Considerations
Stevia (Too Good)	Natural, Non-nutritive	Extracted from the stevia plant leaves.	Zero.	Can have a licorice-like aftertaste for some, but generally well-tolerated. Plant-based and non-synthetic.
Sucralose (Splenda)	Artificial, Non-nutritive	Synthetic compound created in a lab from sugar.	Zero.	Tastes very similar to sugar. Stable for baking. Controversy exists over long-term health effects.
Aspartame (Equal)	Artificial, Non-nutritive	Synthetic compound made from amino acids.	Zero.	Loses sweetness when heated. Contains phenylalanine, which is an issue for those with PKU.
Erythritol	Natural, Sugar Alcohol	Found naturally in fruits; industrially produced via fermentation.	Near-zero.	Can cause digestive issues (bloating, gas) in larger quantities. Well-tolerated in moderation.

Why Stevia Over Other Options?

Too Good's choice of Stevia reflects a conscious decision to avoid two categories of sweeteners. First, it sidesteps synthetic artificial sweeteners, which carry ongoing debates about their health impacts and consumer acceptance. Second, by using Stevia instead of sugar alcohols like Erythritol, the company minimizes the potential for the digestive side effects—such as bloating and gas—that can occur with excessive consumption of sugar alcohols. This approach caters to a market looking for more 'natural' and gentle alternatives to sugar.

What Are the Health Implications?

For many, the appeal of Too Good yogurt lies in its health-focused properties, specifically the low sugar and high protein content. But what does this mean for your diet?

Benefits of Choosing Lower-Sugar Yogurt

Better Blood Sugar Management: For individuals with diabetes or those managing blood sugar, lower sugar and carbohydrate options are essential. Too Good's formulation, which uses ultra-filtered milk and Stevia, has a minimal impact on blood glucose levels.
Supports Weight Management: With fewer calories from sugar, Too Good yogurt can be a satiating, protein-rich snack that fits into a weight-loss or low-calorie diet plan.
High Protein Content: The ultra-filtering process not only reduces sugar but also concentrates the protein, with many varieties offering 12-13g of protein per serving. This helps promote fullness and supports muscle health.

Is Stevia a Safe Alternative?

The Food and Drug Administration (FDA) has classified high-purity Stevia extract as "Generally Recognized as Safe" (GRAS). However, some individuals are more sensitive to its taste, perceiving a subtle bitterness or licorice-like aftertaste, especially when used in higher concentrations. While it is a naturally derived sweetener, its use in food products is part of a larger conversation about the health effects of non-nutritive sweeteners and how they may influence taste preferences over time.

How to Read Yogurt Labels Accurately

To make informed choices, it's crucial to know how to interpret yogurt labels. Don't be fooled by packaging that simply says 'reduced sugar.'

Check the Added Sugars line: Too Good yogurt should show 0g of added sugar in its nutritional panel. This is a clear indicator that no extra sugar was put into the product.
Examine the Total Sugars: This number includes naturally occurring sugars from the milk (lactose) and any fruit. Compare this to standard yogurts to see the significant difference.
Read the Ingredients List: The ingredients list will explicitly state what sweeteners are used. For Too Good, this will include "Stevia extract".

Conclusion

So, does too good yogurt have fake sugar? No, it does not contain synthetic artificial sweeteners. The brand relies on a combination of ultra-filtered milk to reduce natural milk sugars and a plant-based sweetener, Stevia extract, to provide the necessary sweetness. While the term 'fake sugar' is subjective and not a scientific designation, Too Good’s choice aligns with consumer desires for more natural, low-calorie options without relying on controversial artificial compounds. For those monitoring their sugar and calorie intake, Too Good offers a viable and popular option, sweetened in a way that avoids the major concerns associated with many other low-sugar products.

Visit the official Too Good & Co. FAQ page for more information.

Frequently Asked Questions

While the term 'fake sugar' is not a scientific one, Stevia is a non-nutritive sweetener that is derived naturally from the stevia plant. Unlike synthetic artificial sweeteners, it is plant-based and has a long history of use.

Too Good yogurt has low sugar because the milk is ultra-filtered, a process that removes most of the naturally occurring lactose (milk sugar). This, combined with a small amount of Stevia extract for sweetness, results in a low-sugar product.

Ultra-filtered milk is milk that has been passed through a filter to separate its components. This process concentrates the protein while removing a significant portion of the lactose sugar, resulting in a higher-protein, lower-sugar dairy product.

Yes, for many on a ketogenic diet, Too Good yogurt is a suitable option due to its very low sugar and carbohydrate count, combined with a high protein content. The use of Stevia instead of other sweeteners is also generally accepted on a keto diet.

Yes, according to the company's FAQ, all Too Good cups and smoothies are sweetened with Stevia extract, in addition to naturally occurring sugars from milk and any fruit puree.

The low sugar content of Too Good yogurt makes it a better option for managing blood sugar compared to higher-sugar yogurts. However, it is always recommended to consult a healthcare provider for personalized dietary advice.

While Erythritol is another common low-calorie sweetener, it is a sugar alcohol that can cause digestive issues like bloating and gas in some individuals, particularly in larger amounts. Stevia is generally less likely to cause these effects.

The taste of Stevia can be perceived differently by individuals. While some describe it as having a pleasant, natural sweetness, others may notice a slight aftertaste. The overall flavor profile depends on the specific variety and individual palate.