Breaking Down the Cost: Meal Kits and Discounts
Unlike a traditional gym membership, there is no flat fee to join OPTAVIA Premier+. Your financial commitment is primarily tied to the purchase of monthly meal kits, known as Fuelings, which are delivered via a flexible autoship program called Premier+. The pricing of these kits varies based on the specific weight loss plan you choose. A major program update to Premier+ in July 2025 introduced a new, simplified tiered discount structure for clients.
The Premier+ Autoship Discount Structure
Premier+ automatically applies discounts based on your order subtotal for consumable products. This tiered system replaces the old rewards points program, providing automatic savings on every qualifying order.
- New Clients (First Order): Receive a 20% discount on first-time orders over $350. For first-time orders between $250 and $349.99, a 10% discount applies.
- Existing Clients (Continuity Orders): Ongoing Premier+ orders of $350 or more receive a 15% discount.
- Existing Clients (Continuity Orders): Ongoing Premier+ orders between $250 and $349.99 receive a 10% discount.
This predictable discount model helps manage monthly costs more effectively compared to tracking and applying reward points. For example, a new client purchasing an Optimal Weight 5 & 1 Kit may receive a significant initial discount.
Comparison of OPTAVIA Premier+ Meal Kits
To give you a clearer picture of the monthly commitment, here is a comparison of some popular Premier+ meal kits based on mid-2025 pricing. These costs cover most of your monthly food supply but do not include the cost of Lean & Green meals you prepare yourself.
| Plan Kit | First-Month Price (with discount) | Subsequent Monthly Price | Items Included | Intended For | Description |
|---|---|---|---|---|---|
| Optimal Weight 5 & 1 Plan Kit | ~$321.50 | ~$415.05 | 154 | Losing 15+ pounds with minimal exercise. | Five Fuelings and one Lean & Green meal per day. |
| Optimal Weight 5 & 1 ACTIVE Plan Kit | ~$366.45 | ~$461.52 | 184 | Losing 15+ pounds with exercise (up to 45 min). | Adds ACTIVE Essential Amino Acid Blend for muscle support. |
| Optimal Weight 4 & 2 ACTIVE Plan Kit | ~$320.15 | ~$419.11 | 179 | For moderate weight loss with moderate exercise. | Adds ACTIVE Essential Amino Acid Blend. |
| Optimal Health 3 & 3 ACTIVE Plan Kit | ~$300.10 | ~$395.07 | 181 | For long-term health and maintenance with exercise. | Adds ACTIVE Essential Amino Acid Blend and Whey Protein. |
Additional Costs to Consider
Beyond the monthly meal kit cost, there are other financial factors to keep in mind when budgeting for OPTAVIA Premier+.
Shipping Fees
Since the July 2025 update, all OPTAVIA orders now have a predictable, flat-rate shipping fee. For the contiguous U.S., the rate is $7.95 per order, while Alaska, Hawaii, and U.S. territories have a rate of $14.95. This simplifies the shipping cost structure and allows clients to place smaller, on-demand orders without incurring disproportionately high fees.
Lean & Green Meal Costs
Your chosen OPTAVIA plan dictates the number of "Lean & Green" meals you will prepare yourself each day. This involves purchasing your own groceries, such as lean protein and vegetables. As noted by analysts, this can add to your total monthly food expenses, which should be factored into your budget.
OPTAVIA Coach Fees (Separate from Premier+)
If you are considering becoming an OPTAVIA Coach, this is a separate program with its own fees. Becoming a coach requires purchasing a Business Kit, which provides essential startup materials and includes a personalized website for 12 months. As of April 1, 2025, there is also an annual business renewal fee of $199. It is crucial to distinguish between the costs for clients on the Premier+ program and those for independent Coaches.
Flexibility and Program Control
One of the benefits of Premier+ is the flexibility it offers. You are not locked into a rigid contract, and you can modify your autoship schedule, pause your subscription, or cancel at any time through your account online. This allows you to tailor the program to your lifestyle and budget, rather than being bound by long-term obligations.
Conclusion: How Much Does it Really Cost to Join OPTAVIA Premier+?
To be precise, there is no direct membership fee to join OPTAVIA Premier+, but the cost is reflected in the mandatory purchase of monthly meal kits. New clients can expect an initial cost of approximately $300-$370 for their first month's kit, with subsequent months increasing to roughly $400-$460, depending on the plan chosen. Adding the flat-rate shipping fee and the cost of your own groceries for Lean & Green meals provides the full picture of your total monthly investment. The Premier+ autoship program, revamped in July 2025, provides predictable discounts and flexible scheduling, making it easier for clients to manage their journey. The absence of a separate joining fee is a key feature, making the program's cost transparently tied to the products you receive and consume.
For more details on the program and specific product information, visit the official OPTAVIA website.
Visit the official OPTAVIA Premier+ page for the latest program details
