How Much Sugar Is in All Gold? A Comprehensive Nutritional Analysis

November 12, 2025 •

4 min read

The sugar content in chocolate varies dramatically, and for a product like "All Gold," the amount depends entirely on the specific brand and product line. It is crucial to check the nutritional label, as the difference between a milk and dark chocolate variety can be substantial.

Quick Summary

The exact sugar content depends on the chocolate product, whether it's Terry's All Gold or Cadbury Old Gold. Specific varieties, like milk chocolate or high-cocoa dark chocolate, have significantly different nutritional profiles, highlighting the importance of reading product labels for accurate information.

Key Points

Check the Brand: The term "All Gold" can refer to chocolates from different brands, like Terry's and Cadbury, which have different sugar levels.
Higher Cocoa = Lower Sugar: Dark chocolate with a high cocoa percentage, such as Cadbury Old Gold 70%, contains significantly less sugar than other varieties.
Milk vs. Dark: Terry's All Gold milk chocolate has a much higher sugar content (around 58g/100g) than its dark chocolate counterpart (~52g/100g).
Ingredients Matter: Always read the ingredient list, as sugar is often the primary component in milk chocolate and filled varieties.
Not One-Size-Fits-All: There is no universal "All Gold" sugar content; it is essential to read the nutritional facts on the specific product label.
Filled Assortments Add Sugar: Be aware that assortments or filled chocolates will have a higher overall sugar count than solid dark chocolate bars.

The All Gold Brand and Product Confusion

The phrase "All Gold" is not a singular chocolate product but is used by several confectionery brands, most notably Terry's and Cadbury. This can lead to significant confusion for consumers trying to find specific nutritional information. Terry's, for example, offers "All Gold" boxed assortments in both milk and dark chocolate varieties, each with a different sugar count. Similarly, Cadbury's "Old Gold" is a popular dark chocolate brand with various cocoa percentages, all impacting the final sugar content. The first step to understanding the sugar in all gold is to identify the specific product you are examining.

Terry's All Gold: Comparing Milk and Dark Chocolate

Terry's All Gold is a well-known brand, particularly for its assortments. Its milk and dark chocolate versions are manufactured with different ingredients and proportions, which directly affects the amount of sugar. In the milk chocolate variety, sugar is typically the first ingredient, indicating its high concentration.

Sugar Content in Terry's All Gold Milk Chocolate

According to nutritional data, Terry's All Gold Milk Chocolate can contain around 58 grams of sugar per 100 grams. This high sugar level is characteristic of many milk chocolates, where the milky sweetness is a key flavour profile. For a consumer, this represents a significant portion of the recommended daily sugar intake from just a small amount of chocolate.

Sugar Content in Terry's All Gold Dark Chocolate

In contrast, Terry's All Gold Dark Chocolate contains less sugar, with some versions listing approximately 52 grams of sugar per 100 grams. The lower sugar content is typical for dark chocolate, which balances the sweetness with a richer, more bitter cocoa flavour.

Cadbury Old Gold: The Dark Chocolate Difference

Cadbury's Old Gold is another prominent brand that uses a similar name. It is a line of dark chocolates, and its sugar content is directly tied to the cocoa percentage. Higher cocoa percentages mean a lower proportion of other ingredients, including sugar.

Sugar Content in Cadbury Old Gold Original Dark (45% Cocoa)

Cadbury Old Gold Original Dark Chocolate (45% cocoa) contains around 51.7 grams of sugar per 100 grams. While still substantial, this is in line with or slightly lower than some milk chocolates and reflects the higher cocoa content compared to standard milk chocolate.

Sugar Content in Cadbury Old Gold 70% Cocoa

For those seeking a lower-sugar alternative, Cadbury Old Gold 70% Cocoa is a much better option, containing only about 28.9 grams of sugar per 100 grams. This significant reduction is a direct result of the higher cocoa solid percentage, making it a preferable choice for those monitoring their sugar intake.

A Quick Comparison of All Gold Varieties


Product	Sugar per 100g	Type	Key Difference
Terry's All Gold Milk Chocolate	~58g	Milk Chocolate	Highest sugar content, sweeter flavour.
Terry's All Gold Dark Chocolate	~52g	Dark Chocolate	Lower sugar than the milk version.
Cadbury Old Gold Original (45%)	~51.7g	Dark Chocolate	Lower cocoa, higher sugar than 70% dark.
Cadbury Old Gold (70% Cocoa)	~28.9g	Dark Chocolate	Significantly lower sugar due to high cocoa content.

How to Make Informed Choices

Making informed choices about chocolate involves more than just reading the front of the box. Consider the following when evaluating your options:

Read the Ingredients List: The ingredient list on chocolate bars and boxes is a wealth of information. Ingredients are listed in descending order of weight. If "sugar" is the first ingredient, it means the product contains more sugar than any other single component.
Understand Cocoa Percentage: As shown with the Cadbury Old Gold varieties, a higher cocoa percentage almost always means lower sugar. If you prefer a less sweet, more intense chocolate flavour, higher-percentage dark chocolate is the way to go.
Recognize Fillings and Additives: Caramels, nougat, marzipan, and other fillings common in chocolate assortments add significant sugar. A simple dark chocolate bar will almost certainly have less sugar than a filled confectionery.
Check Serving Sizes: While nutritional data is often provided per 100g, it is also listed per serving. Pay attention to the serving size to accurately gauge your intake.

For additional nutritional resources, the National Institute of Health provides valuable information on sugar intake and its health effects. National Institute of Health

Conclusion

The question of how much sugar is in all gold has no single answer because the term refers to different chocolate products. The sugar content varies widely, from around 58 grams per 100 grams in Terry's All Gold Milk Chocolate to as low as 28.9 grams in Cadbury Old Gold 70% Dark Chocolate. Your best strategy is to always check the nutritional label of the specific product. By understanding the key differences between milk and dark varieties, and the impact of cocoa percentage, you can make a more informed choice that aligns with your dietary needs and taste preferences.

Frequently Asked Questions

According to nutritional information, Terry's All Gold milk chocolate contains approximately 58 grams of sugar per 100 grams.

Yes, Cadbury Old Gold dark chocolate typically contains significantly less sugar than most milk chocolates. For example, the 70% cocoa variety has only about 28.9 grams of sugar per 100 grams.

The variation in sugar content is due to different brands (Terry's, Cadbury) and product types. Factors like the percentage of cocoa solids, the presence of milk solids, and added fillings directly impact the overall sugar level.

Some varieties are high in sugar, especially milk chocolate assortments like Terry's All Gold, which contain a high proportion of sugar. However, high-cocoa dark chocolate variants, such as Cadbury Old Gold 70%, have a much lower sugar content.

The most reliable method is to read the nutritional information panel on the product's packaging. It will specify the sugar content per serving and per 100 grams.

No, not all dark chocolates are low in sugar. The sugar content varies based on the cocoa percentage. A dark chocolate with a lower cocoa percentage (e.g., 45%) will have more sugar than one with a higher percentage (e.g., 70%).

In many milk chocolate assortments like Terry's All Gold, sugar is the primary ingredient and is listed first on the ingredients label.