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How much sugar is in hard Seltzer?

4 min read

Most popular hard seltzer brands contain between zero and two grams of sugar per 12-ounce can. Understanding how much sugar is in hard seltzer is important for consumers tracking their intake and comparing different alcoholic options.

Quick Summary

The majority of hard seltzers feature very low sugar counts, usually 1-2 grams per can, though some achieve zero sugar. The final content depends on the brand's brewing process and flavorings.

Key Points

  • Low Sugar Content: Most popular hard seltzers contain only 1-2 grams of sugar per 12-ounce can, and many zero-sugar options are available.

  • Fermentation Process: The low sugar is due to the yeast consuming the sugar during fermentation to create alcohol, leaving little to no residual sugar.

  • Brand Variation: While White Claw's standard seltzer has 2g of sugar, Truly's has 1g, and some varieties like White Claw 70 have 0g.

  • Dietary Advantage: Hard seltzers offer a low-carb alternative to many beers and high-sugar cocktails, making them popular for diets like keto.

  • Still Alcohol: Despite the low sugar, hard seltzers are not 'healthy' and should be consumed in moderation due to their alcohol content and empty calories.

  • Check Labels: Always check the nutritional information, especially for specialty products like 'hard lemonade' versions, which may have higher sugar counts.

In This Article

Understanding the Sugar Content in Hard Seltzer

The perception of hard seltzer as a 'healthier' alcoholic beverage often stems from its low calorie and low carbohydrate counts. A primary factor in these metrics is the sugar content, which is significantly lower than in many beers, wines, and sugary cocktails. The key to this low sugar level lies in the production process, which ferments almost all of the sugar out of the final product.

How Hard Seltzer is Made

The low sugar count in hard seltzer isn't an accident; it's a result of the brewing process. Unlike beer, which uses malted barley for fermentation, most hard seltzers use a sugar wash—a mixture of water and cane sugar.

  1. Creating the sugar wash: Producers mix purified water with simple sugars, such as cane sugar.
  2. Adding yeast: A specific strain of neutral yeast is added to the wash. This yeast is selected because it produces very little flavor or aroma.
  3. Fermentation: Over several days, the yeast consumes the sugars, converting them into alcohol (ethanol) and carbon dioxide. The goal is for the yeast to consume as much sugar as possible.
  4. Filtration: After fermentation, the liquid is heavily filtered to remove any remaining yeast, off-flavors, and sediment. This scrubbing process results in a clean, neutral, and clear alcohol base.
  5. Flavoring: Natural fruit flavorings and additional carbonation are added to the alcohol base to create the final product.

This process is what allows many brands to advertise 1-2 grams of sugar or less, as most of the original sugar is consumed during fermentation. However, the exact amount can differ depending on the brand's process and any post-fermentation additions, particularly for sweeter flavors or specialty lines.

Brand-Specific Sugar Content Comparison

While most hard seltzers are low in sugar, there are variations between brands and product lines. For example, Truly's core seltzer contains slightly less sugar than White Claw's standard offerings, though both are quite low.

Comparison of Popular Hard Seltzer Brands

Brand Product Line Sugar per 12 oz can Alcohol by Volume (ABV)
White Claw Hard Seltzer (Standard) 2g ~5%
Truly Hard Seltzer (Standard) 1g ~5%
White Claw Hard Seltzer 70 0g ~3.7%
Bon & Viv Spiked Seltzer 0g ~4.5%
Truly Lemonade/Punch 1g ~5%
Michelob Ultra Organic Seltzer 0g ~4%
Jose Cuervo Playamar 0g ~4.5%

It is important to check the nutritional information on specific product variants. Some specialty lines, like hard seltzer lemonades or iced teas, might use a blend of sugar and artificial sweeteners or have a slightly different profile than the brand's standard lineup.

Zero-Sugar Hard Seltzer Options

For those aiming to minimize sugar intake entirely, several brands offer specific zero-sugar varieties. These are particularly popular among those following ketogenic or low-carb diets.

  • White Claw Hard Seltzer 70: A dedicated line with fewer calories and zero sugar.
  • Bon & Viv Spiked Seltzer: A variety of flavors with 0 grams of sugar per can.
  • Michelob Ultra Organic Seltzer: Many flavors in their signature line are certified zero sugar.
  • Jose Cuervo Playamar: Tequila-based seltzers that also contain zero grams of sugar.

Hard Seltzer vs. Other Alcoholic Drinks

The low sugar count is a major selling point for hard seltzer when compared to other popular choices. A 12-ounce hard seltzer with 1-2 grams of sugar compares favorably to:

  • Regular Beer: Typically has 0g sugar but contains higher carbohydrates and calories, often 13-15g carbs and 150 calories.
  • Wine: Can contain 1-6 grams of sugar per 5-ounce glass, depending on the variety, but has a higher alcohol percentage.
  • Cocktails: Can have exceptionally high sugar content from mixers like juice, soda, and syrups. A simple margarita can contain 24g of sugar, and frozen drinks can have far more.

Potential Misconceptions and Moderation

While the low sugar content of hard seltzers is attractive, it is vital to remember that they are still alcoholic beverages. The 'health halo' surrounding them does not negate the health risks associated with alcohol consumption.

Empty Calories: A hard seltzer's 90-100 calories offer no nutritional value beyond energy. Like any alcohol, these are 'empty calories' that can still lead to weight gain if consumed excessively.

Easy to Drink: The light, refreshing taste and carbonation can make it easier to consume multiple servings quickly compared to beer, leading to a higher overall alcohol and calorie intake.

Dehydration: Despite being made with seltzer, alcohol is a diuretic and can cause dehydration. It is still recommended to alternate alcoholic drinks with water.

Conclusion

In summary, the answer to how much sugar is in hard seltzer is generally very little, with most mainstream brands offering 1-2 grams per 12-ounce serving and a growing number of options featuring zero grams. This is a direct result of the fermentation process, which converts the base cane sugar into alcohol. While this makes hard seltzers a low-sugar alternative to many other alcoholic drinks, particularly sugary cocktails and some beers, it doesn't make them 'healthy'. They are a source of empty calories and should always be consumed in moderation. For those conscious of sugar and carb intake, selecting a brand known for its low or zero sugar content is a smart strategy. Ultimately, responsible consumption is the most important factor, regardless of the drink's nutritional profile.

Visit WebMD for more facts about hard seltzer and alcohol consumption.

Frequently Asked Questions

Hard seltzer is low in sugar because it is made by fermenting cane sugar, and the yeast consumes almost all of the sugar to produce alcohol. The liquid is then filtered to remove remaining sediment and any lingering off-flavors.

From a nutritional standpoint, hard seltzer is typically lower in calories and carbs than regular beer, but it's not a 'healthy' beverage. Both contain empty calories, and health depends more on moderation than the type of alcohol consumed.

No, not all hard seltzers are sugar-free. While many contain 1-2 grams of sugar, some specialty product lines may contain more. However, many brands do offer specific zero-sugar versions.

In their standard, flagship product lines, Truly is typically lower, with 1 gram of sugar per can, compared to White Claw's 2 grams. However, White Claw also offers a '70' line with zero sugar.

Yes, many hard seltzer options are suitable for a keto or low-carb diet. Specifically, brands and product lines with zero grams of sugar and carbohydrates are ideal, such as White Claw 70 or Michelob Ultra Organic Seltzer.

Adding fruit juice to hard seltzer can increase its sugar content, especially if not all of the juice's sugar is fermented. Some brands like Truly's Lemonade line manage to keep sugar low by using a mix of sugar and artificial sweeteners.

Hard seltzers with little or no sugar use natural or artificial flavorings to provide a sense of sweetness. The fruit flavors are added after the fermentation process is complete and the alcohol base is filtered.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.