Understanding the Herbalife Sales Plan
Herbalife's Sales and Marketing Plan is structured with ascending discount levels, starting from the initial 25% for new distributors. Moving up the ranks unlocks greater discounts and earning potential. The 35% discount is a significant step, as it permanently increases your wholesale price, boosting your profit margin on sales. This is a crucial early goal for many distributors aiming to build a more profitable business. Reaching this milestone, known as Senior Consultant, requires accumulating 500 Volume Points (VP) in a single calendar month.
The Senior Consultant Qualification
To qualify as a Senior Consultant and secure your 35% discount, you must meet the 500 VP requirement within a volume month. This can be achieved through several methods, giving you flexibility in how you build your business. The volume can be a combination of your own purchases and those of your sponsored downline members, provided they are not Supervisors themselves.
Personally Purchased Volume (PPV): This is the volume from products you purchase directly from Herbalife under your own ID. If you place a single order or multiple orders totaling 500 VP within one month, you will qualify. This method is ideal for those who sell a high volume of products directly to customers.
Downline Volume (DLV): This refers to the volume points accumulated from the product orders of your non-Supervisor downline distributors. You can combine their purchases with your own PPV to reach the 500 VP total. This highlights the importance of sponsoring new distributors and supporting their early growth.
Strategies for Hitting Your 500 Volume Points
Reaching 500 VP in a month is an attainable goal with focused effort. Here are some strategies to get you started:
- Focus on Retail Sales: A core component of the Herbalife model is selling directly to customers. Use your initial 25% discount to generate retail profit, and track your sales to gauge your progress toward the 500 VP mark.
- Host Wellness Evaluations: Conducting free wellness evaluations can help you identify customer needs and recommend the right products, driving sales and increasing your PPV.
- Sponsor New Distributors: By recruiting and training new team members, you can tap into their collective volume. Their purchases contribute to your DLV, making the 500 VP goal more accessible.
- Utilize Herbalife Resources: Leverage the training and tools available on the MyHerbalife.com website to track your progress and manage your business.
Comparing Discount Levels: Distributor vs. Senior Consultant
This table illustrates the key differences between being an initial Distributor and a Senior Consultant. Becoming a Senior Consultant fundamentally changes your business by securing a higher and permanent discount rate.
| Feature | Distributor (25% Discount) | Senior Consultant (35% Discount) |
|---|---|---|
| Discount Level | 25% | 35% (Permanent) |
| Qualification | Initial sign-up | Accumulate 500 VP in one month |
| Profit Margin | Lower (based on 25% discount) | Higher (based on 35% discount) |
| Volume Points | Start accumulating | Already achieved 500 VP+ |
| Future Path | Potential to grow | Stepping stone to 42% and 50% levels |
| Earning Potential | Retail profit only | Retail profit and potential wholesale earnings |
Benefits of Achieving the 35% Discount
Once you reach the Senior Consultant level, you will notice several immediate benefits that solidify your business foundation:
- Permanent Discount: Your wholesale buying power is locked in at 35% for all future orders, regardless of monthly volume, unless you qualify for a higher tier.
- Increased Profit: The 10% jump in your wholesale discount directly translates to a 10% increase in your retail profit margin on all future sales. This can significantly boost your earnings per product sold.
- Foundation for Growth: Senior Consultant is a crucial step on the career ladder. It demonstrates your ability to generate sales volume and sets you up for future qualifications, such as Qualified Producer (42%) or Supervisor (50%).
- Enhanced Motivation: Reaching this milestone provides a tangible reward for your efforts, increasing your confidence and momentum as you pursue higher levels in the marketing plan.
What's Next? Climbing the Ladder
After securing your 35% discount, your next targets are the higher discount levels. For instance, achieving Success Builder status requires a single order of 1,000 PPV to get a temporary 42% discount. To lock in 42% for a year, you can aim for Qualified Producer status by accumulating 2,500 VP over one to three consecutive months. The ultimate goal for many is the 50% Supervisor level, which unlocks additional income streams like royalties. For comprehensive details, always consult the official resources on MyHerbalife.com.
Conclusion
Achieving the 35% discount level in Herbalife, by becoming a Senior Consultant, is a clear and direct path requiring 500 Volume Points in one month. This milestone offers a permanent discount increase, greater profit margins, and serves as a solid foundation for advancing further in the sales and marketing plan. By focusing on consistent sales, sponsoring new distributors, and effectively tracking your volume, you can successfully navigate this stage of your Herbalife business. The transition from a basic distributor to a Senior Consultant represents your first major leap toward a more rewarding and sustainable business journey with Herbalife.(https://www.myherbalife.com/Content/en-US/pdf/toolsAndTraining/business/MrkPlan_Enhancements_QandA_010410.pdf)
