What Exactly is AG1?
AG1, formerly known as Athletic Greens, is an all-in-one nutritional powder combining over 75 vitamins, minerals, superfoods, probiotics, and adaptogens. It's designed to support five core health areas: energy, immunity, gut health, hormonal support, and aging, aiming to be a foundational part of one's daily routine.
The All-In-One Formula
AG1 is marketed as a comprehensive supplement to replace multivitamins, probiotics, and more. Key components include:
- Superfood and Prebiotic Complex: Featuring ingredients like spirulina and inulin for digestive support.
- Phytonutrient Complex: With ingredients like broccoli and beetroot for plant-based nutrients.
- Probiotics: Includes strains such as Lactobacillus acidophilus and Bifidobacterium bifidum.
- Digestive Enzyme and Super Mushroom Complex: Contains enzymes like bromelain and mushroom powders like reishi.
- Vitamins and Minerals: Offers a broad spectrum of nutrients, though it's low in Vitamin D and iron.
The Problem with Proprietary Blends
A significant concern with AG1 is the use of proprietary blends. While the ingredients are listed, the specific amounts within each blend are not disclosed. This lack of transparency makes it hard to confirm if ingredient dosages are clinically effective and raises questions about potential underdosing. It can also be problematic for individuals with sensitivities.
Is AG1 Worth the Cost? A Cost-Benefit Analysis
The high monthly cost of around $79 makes AG1 one of the most expensive greens powders. Whether it's worth the price depends on individual circumstances. While not cost-effective for everyone, particularly those with healthy diets, it might offer value to specific users. Here’s how AG1 compares to more affordable options like Live it Up Super Greens and Bloom Greens:
| Feature | AG1 (Athletic Greens) | Live it Up Super Greens | Bloom Greens | 
|---|---|---|---|
| Subscription Price (per serving) | ~$2.63 | ~$1.33 | ~$1.16 | 
| Ingredient Count | 75+ ingredients | Simpler formula | 40+ ingredients | 
| Ingredient Transparency | Proprietary blends, amounts not disclosed | More transparent formula | Proprietary blends | 
| Third-Party Tested | Yes, NSF Certified for Sport® | Yes, third-party tested | Not third-party tested | 
| Adaptogens & Mushrooms | Included | Not included | Included | 
| Contains Vitamin D | No (but offers supplement separately) | No | No | 
| Fiber Content | 2g per serving | Not specified | Not specified | 
Pros and Cons of AG1
The Pros of AG1
- Nutrient-Dense: Provides a broad range of vitamins and minerals.
- Convenient: Offers an all-in-one daily supplement.
- Third-Party Certified: NSF Certified for Sport® ensures quality and screens for banned substances.
- Positive User Experiences: Many report benefits like increased energy and improved digestion.
- Palatable Taste: Often described as having pleasant pineapple and vanilla notes.
The Cons of AG1
- High Cost: Significantly more expensive than many alternatives.
- Proprietary Blends: Lack of ingredient transparency.
- Potential Side Effects: Some users experience digestive issues.
- Missing Key Nutrients: Low in Vitamin D and iron.
- Not a Whole Food Substitute: Lacks the full benefits of whole fruits and vegetables.
- Synthetic Vitamins: Some vitamins are synthetic.
Who Should Consider AG1?
AG1's cost and profile make it more suitable for certain individuals:
- Competitive Athletes: May benefit from the comprehensive nutrients and NSF certification.
- Individuals with Poor Diets: Can help fill significant nutritional gaps.
- People with Specific Deficiencies: Could be a targeted solution if recommended by a healthcare provider.
Alternatives to AG1
Several alternatives offer similar benefits at a lower cost. Options like Live it Up Super Greens provide a simpler, more affordable formula, while Bloom Greens offers various flavors. A multivitamin is a much cheaper option for basic nutritional support. For specific concerns, like digestion, a green powder with a more transparent, targeted blend might be preferable.
Conclusion: Making Your Decision
Deciding if AG1 is worth the cost involves weighing its premium price and comprehensive formula against its proprietary blends and the availability of cheaper alternatives. While it offers convenience and quality certification, individuals with healthy diets may find more value in whole foods or less expensive supplements. Athletes or those with significant nutritional gaps might find the investment justifiable. Always consult a healthcare professional before starting any new supplement.
Further research, such as this study on B vitamins and energy, can provide additional context on some of AG1's ingredients. NIH study on B vitamins and energy