Is Bloom like AG1? A Head-to-Head Greens Powder Comparison for Your Nutrition Diet

October 3, 2025 •

5 min read

The market for greens powders has seen explosive growth, making it difficult to choose the right supplement, which is why a common question for those starting a new nutrition diet is, "Is Bloom like AG1?". While both aim to bridge nutritional gaps with superfoods, probiotics, and vitamins, they differ significantly in their formulations, cost, and intended user base.

Quick Summary

This article provides a detailed comparison of Bloom Greens and Athletic Greens (AG1), examining key differences in ingredient diversity, potency, cost, and third-party testing. It highlights that AG1 is a more comprehensive, premium option, while Bloom serves as a more affordable, flavor-focused alternative for general wellness.

Key Points

Nutrient Density: AG1 has a far more comprehensive formula with over 75 ingredients and higher vitamin and mineral dosages, making it more nutrient-dense than Bloom.
Cost: Bloom is significantly more affordable per serving, making it a budget-friendly alternative to the premium-priced AG1.
Quality and Testing: AG1 holds NSF Certified for Sport® status, indicating a higher level of third-party quality assurance compared to Bloom's general ISO-accredited testing.
Taste and Flavors: Bloom is widely praised for its variety of palatable flavors, while AG1 offers a more earthy, less flavorful profile.
Ingredient Transparency: AG1 provides more transparency on specific vitamin and mineral dosages, whereas Bloom relies heavily on less-specific proprietary blends.
Intended User: Bloom is suited for casual health enthusiasts and beginners, whereas AG1 targets serious athletes and those seeking a more robust, all-in-one supplement.

What Are Greens Powders?

Greens powders are dietary supplements typically containing a concentrated blend of various fruits, vegetables, algae, herbs, and other plant-based ingredients. They are designed to supplement your daily intake of micronutrients, supporting areas like gut health, immunity, and energy levels. While beneficial, health professionals emphasize they should complement, not replace, a diet rich in whole foods.

A Deeper Look at Athletic Greens (AG1)

AG1, a veteran in the supplement space, is positioned as a comprehensive, all-in-one nutritional drink.

Extensive Formulation: Each scoop of AG1 contains over 75 high-quality ingredients, including a robust mix of vitamins, minerals, probiotics, adaptogens, and superfoods. This diverse ingredient list is a cornerstone of its marketing and value proposition.
Higher Potency and Transparency: AG1 boasts higher dosages of key vitamins and minerals compared to Bloom, with transparent labeling for these components. For instance, a serving provides significant percentages of the daily value for vitamins like C and B12. The probiotic blend offers a measured 10 billion CFUs, providing clarity on its digestive support.
Quality Assurance: A major differentiating factor is AG1's commitment to quality. It is NSF Certified for Sport®, an independent third-party certification that verifies the product is free from over 280 banned substances and ensures label accuracy.
Taste Profile: AG1 is known for its earthy, grassy taste, though recent formulations and added flavors like tropical attempt to make it more palatable.
Higher Price Point: The extensive ingredient list and quality testing contribute to AG1's higher cost, placing it in the premium tier of greens supplements.

A Deeper Look at Bloom Greens

Bloom Nutrition's Greens & Superfoods powder has gained significant traction, especially on social media, for its accessibility and taste.

Focus on Flavor: Bloom offers a wide variety of flavors, often using natural sweeteners like stevia, making it more appealing to those who dislike the taste of traditional greens powders. This palatable taste is a key selling point.
Digestive Emphasis: Bloom's formula, which features 30+ ingredients, places a strong emphasis on digestive health, including multiple digestive enzymes, prebiotics, and probiotics.
Proprietary Blends: Unlike AG1's more transparent vitamin labeling, Bloom primarily uses proprietary blends, which means the exact amounts of each ingredient are not disclosed. This lack of dosage transparency, especially for probiotics (CFU count is not listed), raises questions about efficacy.
Lower Cost and Introductory Option: Bloom is significantly more affordable per serving than AG1, making it a budget-friendly and accessible entry point into the greens powder market for more casual users.

Comparing Bloom vs. AG1: Nutritional Value, Cost, and Quality


Feature	Athletic Greens (AG1)	Bloom Greens	Verdict
Nutrient Density	Over 75 ingredients, with high doses of vitamins and minerals.	30+ ingredients, generally lower doses, less mineral/vitamin content.	AG1 is more comprehensive and nutrient-dense, potentially offering greater nutritional impact.
Ingredient Transparency	Discloses amounts of individual vitamins and minerals; some blends are proprietary.	Primarily uses proprietary blends, with unspecified amounts for many ingredients.	AG1 offers more transparency, allowing for better-informed nutritional choices.
Cost per Serving	Higher price point, typically over $3 per serving.	Much more affordable, often around $1 per serving.	Bloom is the more budget-friendly option.
Third-Party Testing	NSF Certified for Sport®, a strict independent quality and safety certification.	Third-party tested by ISO-accredited labs, but does not hold the more rigorous NSF certification.	AG1 demonstrates a higher standard of independent quality assurance.
Flavor Variety	Primarily one earthy flavor (though some new options exist).	Multiple flavors available, catering to different taste preferences.	Bloom wins on taste variety and palatability.
Target User	Serious athletes or dedicated health enthusiasts prioritizing comprehensive nutrition.	Casual health enthusiasts or beginners seeking an affordable, tasty entry into greens powders.	Best choice depends on your specific goals and budget.

Is Bloom like AG1? Understanding the Nuances

To summarize, while both Bloom and AG1 are greens powders, comparing them is like comparing a high-performance sports car to a reliable daily driver. Both get you from A to B, but the experience, capabilities, and cost are vastly different.

Focus on Gut Health: Bloom places a heavy emphasis on digestive enzymes and probiotics to reduce bloating. While AG1 also contains these, Bloom’s formulation seems geared more directly toward alleviating common digestive discomforts.
Dosage vs. Ingredients: AG1 boasts more ingredients overall and provides higher doses of vitamins and minerals. This makes it a more complete nutritional supplement, potentially replacing a daily multivitamin. Bloom, with its lower doses and proprietary blends, functions more as a general wellness booster than a comprehensive supplement.
Taste vs. Potency: Bloom prioritizes a pleasant taste, making it easier to consume daily. This is a significant advantage for those deterred by the earthy flavor of greens. AG1, while improving its taste, focuses more on packing in potent, high-quality ingredients.

How to Choose Between Bloom and AG1

Making the right choice depends on your personal health goals and budget.

Choose Bloom if:

You are a beginner to greens powders and are seeking a more palatable entry point.
Budget is a primary concern, and you're not seeking a high-potency, all-in-one supplement.
Digestive health and reducing bloating are your main goals.
You prioritize a variety of flavors to ensure consistent daily use.

Choose AG1 if:

You are a dedicated health enthusiast or athlete looking for a comprehensive nutritional supplement.
You are comfortable with a higher price point for a more potent, transparently formulated product.
Third-party certification, such as NSF Certified for Sport®, is important to you for quality and safety assurance.
You want an all-in-one supplement to replace a multivitamin, probiotic, and greens blend.

Conclusion

While both Bloom and AG1 offer benefits, they are not alike. The decision comes down to a trade-off between cost and nutritional comprehensiveness. AG1 is the more expensive, potent, and third-party certified option for those with serious nutritional goals. Bloom is a more affordable and flavorful entry-level powder that is ideal for general wellness and digestive support, particularly for those on a budget. As with any supplement, it is wise to consult a healthcare professional to determine which best fits your specific dietary needs.

Outbound Link

For more information on probiotics and their health benefits, refer to the National Institutes of Health Office of Dietary Supplements website.

Frequently Asked Questions

No, Bloom is not as nutritionally robust as Athletic Greens (AG1). AG1 contains more ingredients and higher concentrations of vitamins and minerals, while Bloom is a more entry-level, less potent greens powder.

Bloom Greens contains digestive enzymes, prebiotics, and probiotics that may help reduce bloating for some individuals. However, the exact effectiveness can vary, and some people with sensitive digestive systems might experience increased discomfort.

AG1's higher price point is justified by its more comprehensive ingredient list (over 75 ingredients), higher dosages, and rigorous third-party testing, including NSF Certified for Sport®.

Bloom states its products are tested by ISO-accredited labs and manufactured in GMP-certified facilities, but it does not carry the more stringent NSF Certified for Sport® certification that AG1 has.

AG1 does not contain iron or Vitamin D, as the company states the required daily intake for these nutrients can vary significantly between individuals. They offer separate Vitamin D3+K2 supplements.

Bloom is generally considered better for taste, offering a wide variety of flavors that mask the earthy flavor often associated with greens powders. AG1, while improving its flavor, still has a more noticeable grassy undertone.

AG1 is more potent and is explicitly marketed as an all-in-one supplement to potentially replace a multivitamin. Bloom's lower potency and lack of ingredient transparency make it a poor substitute for a dedicated multivitamin.