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Is Burst an Energy Drink? Breaking Down the Different Brands

4 min read

As of March 2024, PepsiCo launched Bubly Burst, a sparkling water beverage, adding another product to a market already containing multiple brands with the 'Burst' name. This can cause confusion, but whether or not Burst is an energy drink depends on which specific product you are referring to.

Quick Summary

The name 'Burst' refers to several different beverage products, including sparkling water, diet supplements, and protein coffee. The key distinction lies in the ingredients and caffeine content of each specific product to determine if it functions as an energy drink.

Key Points

  • Brand-Specific Definition: Whether 'Burst' is an energy drink depends entirely on the brand, as the name is used by several different companies for distinct products.

  • Bubly Burst is Not an Energy Drink: PepsiCo's Bubly Burst is a lightly sweetened sparkling water with zero caffeine and no added sugar.

  • Exante Burst is a Caffeinated Supplement: Exante BURST is a powder mix that, in its standard form, contains caffeine and is marketed as a multivitamin energy drink.

  • Joyburst Sells Natural Energy Drinks: Joyburst offers a line of energy drinks that are naturally caffeinated with green tea extract.

  • Gruppo Burst is an Athletic Fuel: Gruppo Nutrition's BURST is an endurance mix for athletes and contains carbohydrates, not stimulants like a traditional energy drink.

  • Always Check the Label: To avoid confusion, consumers should always examine the product's packaging and nutritional facts to identify the specific brand and its ingredients before assuming its function.

In This Article

The question, "Is Burst an energy drink?" does not have a single answer because several distinct companies market products using the name 'Burst.' While some versions, like Exante Burst, are explicitly labeled as energy drinks due to their caffeine content, others, like Bubly Burst sparkling water, contain no caffeine at all. To understand which 'Burst' you have, it is necessary to examine the specific brand and its ingredients.

Decoding the Different Burst Beverages

To avoid confusion, let's explore some of the most prominent beverages currently on the market that use the 'Burst' name:

Bubly Burst Sparkling Water

In 2024, PepsiCo introduced Bubly Burst as a new line of lightly sweetened, non-alcoholic sparkling water. This beverage is not an energy drink. It contains zero added sugar, minimal calories, and, most importantly, no caffeine. Instead of providing an energy boost, its purpose is to deliver a flavored, fizzy drink experience that serves as a lower-calorie alternative to sugary sodas.

Exante Burst Energy Drink

For consumers in the UK, the Exante Diet company offers a product called BURST, which is explicitly described as a multivitamin energy drink. This powdered sachet is mixed with water and contains caffeine, along with other ingredients like collagen and green tea extract. Exante Burst is designed to provide a stimulant-based energy boost and is a true energy drink. The company also offers a caffeine-free version, so it's important to read the label.

Joyburst Energy Drinks

Joyburst is a Canadian beverage company that offers a variety of products, including a line of natural energy drinks. These drinks are known for using green tea extract as their source of caffeine and typically feature natural flavors. Joyburst’s 'Energy Drinks' are marketed as a cleaner, more natural alternative to conventional energy drinks.

Gruppo Burst Endurance Mix

Gruppo Nutrition, a company focused on sports nutrition, offers a product called BURST, an endurance drink mix. Primarily targeting athletes, this product contains carbohydrates from dextrose to provide fuel for intense workouts. It is formulated to be consumed before and during high-intensity exercise to sustain performance and is not a conventional energy drink, but rather a performance-enhancing supplement.

Brüüst Protein Coffee

Another distinct product is Brüüst, a canned cold brew coffee with added protein. While not named 'Burst,' its similar branding and caffeine content can cause confusion. Brüüst contains significant caffeine, with the light roast containing 120mg per bottle, and is aimed at providing a protein- and energy-rich boost for busy individuals.

Burst vs. Other Energy Drinks: A Comparison

Feature Bubly Burst Exante Burst Joyburst Energy Drink Traditional Energy Drink (e.g., Red Bull)
Energy Source N/A (no energy provided) Caffeine, B-vitamins Natural caffeine from green tea extract High caffeine, B-vitamins, sugar (often)
Caffeine Content 0 mg ~83 mg per serving Varies by flavor, typically 140 mg per can 80–160 mg+ per can
Sugar 0g Added Sugar Low in sugar Varies; some are sugar-free High in sugar is common
Calories Very low (10 or less) Very low (15 per serving) Varies; typically low or zero Varies; often high
Key Ingredients Water, fruit flavor Multivitamins, collagen, green tea extract Green tea extract, natural flavors Synthetic caffeine, taurine, sugar, guarana

How to Tell the Difference Between 'Burst' Brands

With multiple products sharing or featuring similar-sounding names, it is crucial to check the packaging to avoid confusion. Here’s a quick guide:

  • Bubly Burst: Look for the small, colorful bubbles logo and the PepsiCo branding. It will clearly state 'sparkling water' and advertise 'zero added sugar' and 'no calories'.
  • Exante BURST: This will be sold in powder sachets, often by the UK-based company Exante. The packaging will indicate it's a multivitamin drink mix with added caffeine or explicitly state 'caffeine-free'.
  • Joyburst: Look for the word 'Energy' on the packaging, as Joyburst offers multiple product types. The label should specify that the caffeine comes from green tea extract.
  • Gruppo BURST: The packaging will be branded under Gruppo Nutrition and specify its use as an 'endurance mix' for athletic performance, with details about its carbohydrate content for fuel.

Conclusion

The name 'Burst' does not automatically mean a beverage is an energy drink. It is a shared brand name across several distinct product lines, ranging from a diet-focused multivitamin drink with caffeine (Exante Burst) to a simple sparkling water with no stimulating properties (Bubly Burst). The key to identifying whether a specific 'Burst' is an energy drink is to check the product label for its ingredients and caffeine content. Always read the fine print to ensure you're consuming the product that matches your intentions.

What do the varying Burst brands have in common?

While their functions differ, the various 'Burst' products share an emphasis on fruit flavor and a lighter, more modern marketing approach compared to traditional, high-sugar alternatives. This common branding style contributes to the public's confusion about their specific purposes.

Potential health implications of energy drinks

For those consuming a 'Burst' product that is indeed an energy drink, such as Exante Burst or Joyburst, it's important to be aware of the potential health implications of caffeine, especially when consumed in large quantities. The National Institutes of Health (NIH) and other medical organizations have published numerous articles discussing the effects of energy drink consumption on adolescents and adults, highlighting both potential benefits and adverse effects depending on usage and individual health. Excessive caffeine intake can lead to jitters, anxiety, and sleep disruption. It is always wise to consume any caffeinated product in moderation.

A Final Word of Advice

When you see a product labeled with 'Burst,' don't assume you know what's in it. Take a moment to read the packaging carefully, consider the specific brand (e.g., Bubly, Exante, Joyburst), and verify the ingredient list. This will help you make an informed decision about whether it meets your needs for a flavored drink, an energy boost, or a sports supplement.

Frequently Asked Questions

No, Bubly Burst is a sparkling water beverage made by PepsiCo and contains zero caffeine.

Yes, Exante BURST is explicitly labeled as a multivitamin energy drink and contains caffeine in its standard formula.

The main difference is that Joyburst sells caffeinated energy drinks, while Bubly Burst is a caffeine-free sparkling water.

The confusion stems from multiple companies using the same or similar names for different products, some of which are explicitly energy drinks while others are not.

The most reliable method is to check the manufacturer's name on the packaging, such as Bubly (PepsiCo), Exante, or Joyburst, and read the nutritional label for caffeine content.

Gruppo BURST is an athletic endurance mix, designed to provide carbohydrates for energy during intense workouts, not a traditional energy drink.

Not all 'Burst' products are guaranteed to be low in sugar. While Bubly Burst has no added sugar, other versions may vary, so reading the nutrition facts is essential.

Yes, Exante offers a separate line of 'Caffeine Free' BURST drinks, so it is important to check the product label.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.