Is GoGo squeeZ Real Fruit? A Deep Dive into What's in the Pouch

November 19, 2025 •

4 min read

According to GoGo squeeZ, their fruit blend snacks are made from 100% fruit. But beyond the marketing, is GoGo squeeZ real fruit, and what does that actually mean for the snack's nutritional quality?

Quick Summary

GoGo squeeZ Fruit Blend snacks are made with 100% real fruit, but many varieties also include fruit puree concentrate, which can increase natural sugar density. While they contain no added sugar, the processing can reduce fiber compared to whole fruit. Different product lines may include other ingredients like vegetables or dairy.

Key Points

100% Real Fruit, Plus Concentrate: GoGo squeeZ Fruit Blends are made from real fruit, but they often contain fruit puree concentrate, which is a processed form of fruit with reduced water content.
No Added Sugars: A major selling point is that the core fruit pouches contain no added sugar, with sweetness derived entirely from the natural fruit ingredients.
Less Fiber than Whole Fruit: The pureeing process breaks down the fruit's structure, resulting in a lower fiber content compared to eating a whole, fresh piece of fruit.
Diverse Offerings: Beyond the classic fruit pouches, GoGo squeeZ also provides product lines that incorporate vegetables, dairy, and electrolytes, so ingredients vary.
Shelf-Stable without Preservatives: The pouches are shelf-stable because they are sealed and pasteurized, not because of added preservatives, which is a plus for many consumers.
Convenience is Key: The main benefit is the portable, no-mess nature of the pouches, making them an easy snack for kids and adults on the go.
Consider it Processed Fruit: Although made from real fruit, the pouches are a processed food, and should be treated as such when compared to whole, unprocessed fruits.

What's Really Inside GoGo squeeZ Fruit Pouches?

For parents and health-conscious consumers, understanding the contents of a convenience food is crucial. GoGo squeeZ markets its fruit blend pouches as being made from 100% fruit, which is largely true for its core "FruitZ" and "Fruit & VeggieZ" lines. However, a closer look at the ingredients reveals a combination of different fruit components.

The Role of Concentrates

While the pouches do contain real fruit, many flavors, such as Apple Apple, also include fruit puree concentrate and lemon juice concentrate. Concentrates are fruits with the water removed, resulting in a more condensed, sweeter product. GoGo squeeZ uses these concentrates to enhance flavor and consistency. This use of concentrates is a key distinction from a simple puree made from fresh whole fruit. Though it technically comes from fruit, the processing can impact the final nutritional profile, especially when it comes to the concentration of sugars and the presence of fiber.

Comparing Different GoGo squeeZ Product Lines

GoGo squeeZ has expanded its product offerings beyond basic fruit blends. It is important to note the differences in ingredients and nutritional content across these various lines. For example, some pouches include vegetables, dairy, or other functional ingredients.

GoGo squeeZ FruitZ: The company's original applesauce and fruit puree snacks are made from 100% fruit with no added sugar, relying on the natural sweetness of fruits and concentrates.
GoGo squeeZ Fruit & VeggieZ: This line combines real fruits and vegetables, offering a greater variety of nutrients. Examples include Apple Peach Sweet Potato and Apple Strawberry Zucchini.
GoGo squeeZ YogurtZ: These pantry-friendly pouches contain dairy and 100% real milk, making them a dairy-based snack rather than a pure fruit product.
GoGo squeeZ Active: Geared toward activity, these pouches include electrolytes and antioxidants and, according to the company, are powered by real fruit with no added sugar.

Processing and Nutritional Value

Manufacturing a squeezable fruit pouch involves several steps that differentiate it from eating a raw, whole apple. The fruits are cooked and pureed to create a smooth, shelf-stable product. This processing helps ensure safety and creates the signature squeezable texture. However, it also has nutritional trade-offs. The heating process can slightly diminish some vitamins, and the removal of fruit solids means less dietary fiber than what is found in a whole, unpeeled piece of fruit. While the fruit content is real, the resulting product has a higher glycemic load than its raw counterpart due to the concentrated sugars and reduced fiber.

GoGo squeeZ vs. Whole Fruit vs. Juice


Feature	GoGo squeeZ Pouch (FruitZ)	Whole Fruit (e.g., apple)	100% Apple Juice
Processing	Cooked, pureed fruit and concentrates	Unprocessed	Juiced, often filtered to remove pulp
Fiber Content	Lower due to processing	High, especially with skin	Very Low/None
Naturally Occurring Sugar	Concentrated but no added sugar	Naturally occurring	Concentrated due to removal of pulp and water
Convenience	Highly portable, no mess	Requires peeling/cutting, less convenient	Easy to drink
Satiety	Less filling than whole fruit	High fiber provides greater satiety	Very low satiety
Nutrient Density	Contains vitamins and minerals but some lost in processing	High nutrient density, especially with skin	Often lacks fiber, may have lower nutrient density

The Verdict on Purity and Health Claims

So, is GoGo squeeZ pure, real fruit? Yes, in the sense that the ingredients for the fruit blends originate from fruit, with no added sugars, high fructose corn syrup, or artificial flavors. The company has also addressed quality control issues in the past, including an incident involving mold in certain products due to the lack of preservatives. The absence of artificial preservatives is a positive, but as the company noted, it can make product integrity more sensitive to damage. The pouch's sealed environment prevents spoilage until it is opened, ensuring it remains shelf-stable for a long time. The company also responsibly sources its fruit from carefully managed farms and orchards, adding to the product's overall quality.

Conclusion: A Convenient, Real-Fruit Option with Caveats

Ultimately, GoGo squeeZ is made from real fruit, but it is not a direct substitute for the nutritional value of a whole, unprocessed fruit. The inclusion of fruit puree concentrate and the reduction of fiber are key differences that consumers should be aware of. While it can be a convenient and healthier snack option compared to many highly processed junk foods, it is still a processed food. For optimal nutrition, whole fruits should remain the primary source. GoGo squeeZ provides a good on-the-go snack, particularly for children, but it should be part of a balanced diet that includes a variety of whole foods. The different product lines, from FruitZ to YogurtZ, offer varying nutritional profiles, so consumers should always read the ingredient list to determine what is inside their specific pouch.

Real Fruit, with Asterisks: GoGo squeeZ Fruit Blends are made from 100% fruit, but the use of fruit puree concentrate makes them different from whole, raw fruit.
No Added Sugar: The FruitZ line contains no added sugar, relying solely on naturally occurring sugars from the fruit.
Fiber is Lowered: The processing involved in creating the puree reduces the overall fiber content compared to eating a whole piece of fruit.
Diverse Product Line: The brand offers more than just fruit purees, with options including vegetable blends and yogurt pouches.
Convenience vs. Nutrition: While highly convenient and portable, GoGo squeeZ should be considered a processed snack and not a complete replacement for whole fruits.

Frequently Asked Questions

No, the core GoGo squeeZ fruit and fruit & veggie pouches contain no added sugar. The sugar content listed on the nutrition label is from the naturally occurring sugars in the fruit itself.

No, while GoGo squeeZ is made from real fruit, it is not as healthy as eating a whole fruit. The pureeing process and use of concentrates reduce the fiber content and create a more concentrated sugar profile, which can cause a faster spike in blood sugar compared to whole fruit.

The company has explained that because its products are preservative-free, mold can sometimes develop in rare instances if the pouch is damaged and air is introduced. GoGo squeeZ has issued recalls in the past to address this issue and maintain quality standards.

Fruit puree concentrate is fruit with a significant portion of its water content removed. This makes the fruit puree more concentrated and sweeter. GoGo squeeZ uses this ingredient to enhance flavor and texture.

No, not all GoGo squeeZ products are 100% fruit. While the 'FruitZ' line is, other lines like 'Fruit & VeggieZ' include vegetables and 'YogurtZ' pouches contain milk and dairy ingredients.

GoGo squeeZ pouches are shelf-stable due to pasteurization and airtight packaging. This process heats the product to eliminate harmful bacteria, and the sealed pouch prevents spoilage, meaning they do not require refrigeration until opened.

The company states it uses high-quality ingredients sourced from responsible farms and orchards. They list ingredients clearly on their website and packaging, allowing consumers to make informed choices. However, it's important to remember that it is a processed product.