No, Kellogg's All Bran is Not Being Discontinued
Contrary to recent consumer alarm, the core line of Kellogg's All Bran cereal has not been discontinued. The persistent rumors stem from a few key events that caused confusion among shoppers. These include the discontinuation of a specific variety, a major recipe change for the flagship product, and significant corporate restructuring. For decades, loyal customers have relied on All Bran for its high fiber content and digestive health benefits. This article will clarify the facts behind the rumors and provide a clear picture of the product's current status.
The All Bran Golden Crunch Discontinuation
A primary source of the rumors was the confirmed discontinuation of All Bran Golden Crunch in the UK in July 2024. This particular variety, which had a caramel flavor, was axed by Kellanova, the parent company at the time. To soften the blow for fans, the company announced that a similar product, Special K High Fibre Crunchy Golden Clusters, would be available in its place. While this move did remove an 'All Bran' branded product from shelves, it did not affect the status of the original, unflavored All Bran cereal.
All Bran Original Recipe Change and Consumer Backlash
In 2025, All Bran Original underwent a recipe reformulation that caused a significant backlash from long-time customers. According to Kellanova, the recipe was updated to make the shreds "crunchier" and to reduce food waste, as well as to lower the energy required for production. However, many consumers on platforms like Reddit and social media described the new version as "tasteless" and reported that it no longer became pleasantly soggy in milk. This widespread negative feedback and the resulting difficulty in finding the original version led many to believe the cereal had been discontinued altogether. While production was indeed briefly halted in some areas during this transition, it was not a permanent cessation.
Corporate Reorganization and Ferrero's Acquisition
Adding to the confusion was the significant corporate shake-up involving Kellogg's. In 2023, Kellogg Company split into two separate entities: Kellanova (focused on snacks) and WK Kellogg Co (focused on cereals for the North American market). Then, in 2025, Italian confectionery giant Ferrero Group announced its acquisition of WK Kellogg Co, completing the purchase in September 2025. For consumers, this meant a change in the company behind their breakfast cereal, fueling speculation and uncertainty about the future of classic products like All Bran. While the acquisition ensures that the cereal segment remains a focus for the new owner, it did lead to temporary periods of market instability and supply chain adjustments.
Current Availability of All Bran Original and Other Varieties
Despite the recipe change and corporate changes, Kellogg's All Bran Original remains on shelves. It is available through major supermarket chains, e-commerce sites, and specialty retailers. Some regions have seen new product names, like "All Bran Fibre Plus" in the UK, which features the updated recipe but is still recognizably the same core product. Consumers looking for the classic, simple wheat bran cereal can still find it, though it will taste and feel different from the pre-2025 version.
Comparison: Old vs. New All Bran Original Recipe
| Feature | Original All Bran (Pre-2025) | New All Bran (2025) |
|---|---|---|
| Texture | Softer, became soggy easily | Crunchier, holds shape better |
| Flavor Profile | Subtler, classic wheat bran taste | Reported as blander, less flavorful |
| Appearance | Classic shredded brown flakes | Described as gray-colored strips |
| Key Benefit | High fiber for regularity | Still high fiber, now with less food waste |
| Availability | Discontinued | Widely available |
The Future of the All Bran Brand
With Ferrero's acquisition of WK Kellogg Co, the future for All Bran appears stable, albeit changed. Ferrero has expressed a commitment to investing in and improving Kellogg's cereal brands, not phasing them out. The company's proactive changes to recipes and product lines reflect an attempt to adapt to modern consumer and regulatory demands, such as removing artificial dyes. While some consumers may mourn the loss of the old recipe, All Bran as a product line is not going away.
Conclusion
In conclusion, the rumor that Kellogg's All Bran is being discontinued is false. The confusion stems from the discontinuation of the All Bran Golden Crunch variety, a significant and unpopular recipe change for All Bran Original in 2025, and the recent corporate acquisition by Ferrero. While the cereal's taste and texture have changed, the product remains widely available under the same brand name. For those seeking the original flavor, it is no longer being produced, but the new version continues to offer the same key nutritional benefits. The cereal's journey reflects the dynamic nature of the food industry and how corporate decisions can impact even the most classic products.
