What Exactly is Mas+ by Messi?
Mas+ is a line of hydration beverages founded by Lionel Messi, launched in mid-2024. The product is branded around the concept of "Positive Hydration," which emphasizes natural flavors and beneficial ingredients. Unlike traditional energy drinks, Mas+ is caffeine-free and formulated to help replenish lost electrolytes during exercise or daily activities. It is marketed as a healthier alternative to many sports drinks, which can be loaded with artificial colors, sweeteners, and excessive sugar.
The name "Mas+" is derived from the Spanish word for "more," symbolizing Messi's commitment to giving more both on and off the field. The branding and marketing leverage Messi's global appeal, positioning the drink for both athletes and everyday individuals seeking a quality hydration product.
Key Ingredients and Nutritional Profile
To determine if Mas+ is a good drink, a close look at its composition is necessary. The formula is built around a blend of electrolytes, vitamins, minerals, and natural flavors. A 16.9 oz bottle contains only 10 calories and a minimal 1g of sugar, sweetened primarily with stevia leaf extract.
Key components include:
- Electrolytes: Sodium, potassium, calcium, and magnesium help regulate fluid balance in the body, crucial for proper hydration and nerve function.
- Vitamins: The drink is an excellent source of vitamins B3, B6, B12, C, E, and A, supporting various bodily functions from immune health to energy metabolism.
- Antioxidants: Contains vitamins C, E, and A, which help protect cells from damage caused by free radicals.
- Natural Flavors: The drinks are flavored with natural ingredients, avoiding the synthetic taste common in many artificially-sweetened beverages.
Mas+ Flavors
Mas+ is available in a variety of flavors, each inspired by moments in Messi's career:
- Miami Punch: Features tropical notes of pineapple and fruit punch.
- Berry Copa Crush: A refreshing blend of blueberries, raspberries, and cherries.
- Orange d'Or: A vibrant, citrusy orange and tangerine flavor.
- Limón Lime League: A zesty and balanced lemon-lime option.
Mas+ vs. Other Hydration Drinks: A Comparison
When evaluating if Mas+ is a good drink, it's helpful to compare it directly with its market rivals. Here is a comparison with two major players, Prime Hydration and Gatorade Zero.
| Feature | Mas+ by Messi | Prime Hydration | Gatorade Zero |
|---|---|---|---|
| Calories (16.9 oz) | ~10 calories | ~20 calories | ~5 calories |
| Added Sugar (16.9 oz) | 1g (from cane sugar) | 2g | 0g |
| Sweeteners | Stevia, Cane Sugar | Sucralose, Acesulfame K | Sucralose, Acesulfame K |
| Electrolytes | Sodium, Potassium, Calcium, Magnesium | Sodium, Potassium, Magnesium | Sodium, Potassium |
| Vitamins | B3, B6, B12, A, C, E | Varies (e.g., Prime's website shows A, B12, E, B6) | None mentioned |
| Artificial Colors | No | No | Yes (e.g., Red 40, Blue 1) |
Mas+ offers a compelling alternative for those seeking a hydration drink with natural sweeteners and a robust vitamin and mineral profile, setting it apart from competitors that rely on artificial ingredients. However, its slightly higher calorie count and sugar content compared to some zero-sugar options may be a factor for some consumers.
The Good and the Bad: Assessing the Pros and Cons
To provide a balanced answer to the question, "Is Mas+ a good drink?" it's important to consider both the advantages and disadvantages highlighted by users and product analysis.
The Pros of Mas+
- Low Sugar and Calories: With just 1g of cane sugar and 10 calories per bottle, it's a far healthier choice than many traditional sports drinks.
- Rich in Nutrients: The addition of a comprehensive blend of electrolytes, vitamins, and minerals provides more nutritional value than simple flavored water.
- No Artificial Ingredients: Mas+ is free from artificial colors and sweeteners, which appeals to health-conscious consumers looking for cleaner labels.
- Refreshing Flavor: Many reviews praise the fruity and refreshing taste, often noting a less overpowering, candy-like sweetness compared to some competitors.
The Cons of Mas+
- Flavor Profile: The stevia sweetener can lead to a polarizing aftertaste for some consumers, though reviews are mixed on this point.
- High Price Point: Some users have noted that the product is on the more expensive side compared to mainstream sports drinks.
- Legal Controversies: The company has been involved in legal disputes with rival Prime Hydration over alleged trademark infringement related to bottle design, which can raise questions about brand ethics.
Conclusion
So, is Mas+ a good drink? The answer largely depends on your priorities. For individuals seeking a cleaner, more nutritious, and low-calorie hydration beverage, Mas+ presents a very good option. Its formula, rich in electrolytes and vitamins, is a strong plus, and the avoidance of artificial ingredients is a significant advantage over many mass-market products. For active individuals, the low sugar content makes it a solid choice for replenishing nutrients without consuming excess calories. The flavor, while refreshing for many, is a matter of personal preference, with some finding the stevia aftertaste off-putting. While the price point may be a barrier for some, its comprehensive nutritional profile and use of natural ingredients justify the cost for many health-focused consumers. Ultimately, Mas+ is a well-formulated, health-conscious product that delivers on its promise of positive hydration, making it a good drink for those who prioritize ingredient quality and balanced nutrition.
Further Reading: For a deeper dive into electrolyte drinks and hydration science, consult sources from reputable health organizations, like this article on the benefits of electrolytes for athletic performance.
