Yes, Pure Encapsulation Is Owned by Nestle Health Science

In 2017, the parent company of Pure Encapsulations, Atrium Innovations, was acquired by Nestlé Health Science, confirming that Pure Encapsulation is now owned by Nestle. This acquisition expanded Nestlé's presence in the vitamins, minerals, and supplements market.

Quick Summary

Pure Encapsulations is a supplement brand owned by Nestlé, specifically as part of its Nestlé Health Science division. The brand was acquired indirectly when Nestlé purchased its parent company, Atrium Innovations, in 2017.

Key Points

• Yes, Pure Encapsulation is owned by Nestle: Specifically, it is part of the Nestlé Health Science division.

• Acquisition Path: Pure Encapsulation was acquired by Nestle indirectly in 2017 when Nestle Health Science purchased Atrium Innovations, which owned the brand.

• Part of a Larger Portfolio: The brand sits alongside other prominent supplement brands, including Garden of Life and Vital Proteins, within the Nestle Health Science portfolio.

• Continued Brand Focus: Despite the corporate ownership, Pure Encapsulation states its continued commitment to producing professional-grade, science-backed supplements of high quality.

• Expanded Resources: The acquisition provides Pure Encapsulations with access to Nestle's global resources, including R&D, raw materials, and expanded distribution.

The Acquisition That Brought Pure Encapsulations to Nestle

The ownership history of Pure Encapsulations is a multi-step process that culminated in its acquisition by the global food and beverage giant, Nestlé. The brand did not start as a Nestlé product but was brought into its portfolio through a significant corporate acquisition.

The Pure Encapsulations Journey: A Timeline

1. The Founding (Early 1990s): The story began with two brothers in Willington, Connecticut, who founded Pure Encapsulations to create high-quality nutritional supplements due to a perceived lack of purity in the existing market.
2. Sale to Atrium Innovations (2004): After enjoying rising demand for their products, the founding brothers sold the business to Atrium Innovations. Atrium, a well-known healthcare company, was entrusted to manage the brand while upholding its core values of quality and purity.
3. Nestlé Acquires Atrium Innovations (2017): The key event occurred when Nestlé Health Science purchased Atrium Innovations. This move brought Pure Encapsulations, along with other Atrium brands, under the ownership of Nestlé. According to Pure Encapsulations' own story, this acquisition provided access to new raw materials, aided product development, and expanded the brand's global reach.

The Role of Nestle Health Science

Nestlé Health Science is the division of Nestlé that focuses on nutritional science and supplements. The acquisition of Pure Encapsulations, through Atrium Innovations, solidified Nestlé Health Science's position in the wellness market. This division is focused on building a robust portfolio of science-backed, high-quality products to empower healthier lives through nutrition.

Other Brands Under Nestle Health Science

Pure Encapsulations is not the only notable brand within the Nestlé Health Science umbrella. The portfolio also includes several other well-known names in the supplement industry. Some of these brands, mentioned in a 2021 Nestlé press release, include:

• Garden of Life®
• Vital Proteins®
• Nuun®
• Wobenzym®
• Douglas Laboratories®
• Persona Nutrition®

This collection of brands demonstrates Nestlé's strategic investment in the health and wellness sector, moving beyond its traditional food and beverage offerings.

Addressing the Question of Corporate Ownership and Brand Integrity

For many consumers, the ownership of a brand is a significant consideration, especially in the health and wellness space. Some are concerned that a large corporation like Nestlé might compromise the quality or purity standards of a brand known for its integrity. However, Pure Encapsulations has consistently stated its commitment to its founding principles. On its website, the company promises to always stand for professional-grade, science-backed supplements of proven quality, continuing the promise of the founders on a global scale. The integration into Nestlé Health Science is framed as an opportunity to enhance and expand the brand's capabilities.

Nestle-Owned vs. Independent Supplement Brands

Feature	Nestle-Owned Supplement Brands	Independent Supplement Brands
Ownership	Part of a large, multinational corporation (Nestle).	Privately owned or publicly traded on a smaller scale.
Resources	Access to extensive R&D, supply chains, and global distribution networks.	Resources are limited to the company's own capital and networks.
Brand Portfolio	Often part of a large portfolio of many different wellness brands.	Single brand focus or smaller, specialized portfolio.
Quality Assurance	Subject to Nestle's corporate quality standards and regulatory oversight.	Relies on its own internal quality control and third-party certifications.
Public Perception	May face scrutiny from consumers wary of large corporate involvement in health products.	Often perceived as more artisanal, niche, or committed to specific values.

Conclusion

In summary, the answer to the question "Is Pure Encapsulation owned by Nestle?" is yes. The ownership was established in 2017 when Nestlé Health Science acquired Atrium Innovations, the parent company of Pure Encapsulations. This move was part of a larger strategy by Nestlé to significantly expand its footprint in the nutritional supplements market. While the brand is no longer an independent entity, Pure Encapsulations maintains its commitment to professional-grade, high-quality supplements under the Nestlé Health Science umbrella. For consumers, this means the brand is backed by the resources of a global conglomerate, which can have both perceived benefits and drawbacks. Ultimately, the integration reflects a broader industry trend where large corporations are increasingly investing in and acquiring successful health and wellness brands.

To learn more about the brand's history and its standards, visit the official Pure Encapsulations website: Pure Encapsulations Our Story.

Frequently Asked Questions

When did Nestle acquire Pure Encapsulation?

Nestle acquired Pure Encapsulation in 2017 as part of its larger purchase of Atrium Innovations, which was the parent company of Pure Encapsulation.

Is Pure Encapsulation part of Nestle Health Science?

Yes, Pure Encapsulation is a brand within the Nestlé Health Science portfolio. Nestlé Health Science is the division of Nestlé that focuses on nutritional and supplement products.

Does Nestle own other supplement brands besides Pure Encapsulation?

Yes, Nestlé Health Science owns a variety of other supplement brands. These include Garden of Life®, Vital Proteins®, Nuun®, Douglas Laboratories®, and Persona Nutrition®, among others.

Who originally founded Pure Encapsulation?

Pure Encapsulation was originally founded by two brothers in the early 1990s in Willington, Connecticut, who were seeking to create high-quality nutritional supplements.

How did Pure Encapsulation maintain its quality after the acquisition?

According to the company, it continues to uphold its standards of professional-grade, science-backed supplements. The acquisition has been framed as an opportunity to expand capabilities and access new resources.

Does Nestle's ownership affect the product quality of Pure Encapsulation?

The brand officially states that its commitment to high-quality, pure ingredients remains unchanged. While ownership has shifted, the company maintains its focus on its foundational values.

Is Atrium Innovations still an operating company?

No, Atrium Innovations, the previous owner of Pure Encapsulation, was fully acquired by Nestlé Health Science in 2017, and its brands were integrated into the Nestlé portfolio.