The Classic Reese's: Not Vegan
For many years, the answer to the question "Is Reese's vegan?" was a definitive no. The iconic milk chocolate coating used in the traditional Reese's Peanut Butter Cups, along with other standard products, contains milk ingredients, which are not suitable for a vegan diet. This is a common point of confusion, as the rich peanut butter filling is naturally vegan. However, the use of dairy in the chocolate disqualifies the classic version from being plant-based.
The standard ingredients to look out for
- Milk chocolate (contains milk)
- Milkfat
- Lactose
- Skim milk
The Arrival of Reese's Plant-Based
In March 2023, the Hershey Company released a new product specifically catering to the growing plant-based market: the Reese's Plant-Based Peanut Butter Cup. This version is formulated with oat-based chocolate, which replaces the traditional dairy milk chocolate. The launch was a direct response to consumer demand for more plant-based alternatives in the mainstream candy market. The new plant-based product has been well-received for its creamy texture and flavor, which closely mimics the original.
Reese's Plant-Based vs. The Original: A Comparison
To highlight the key differences, here is a detailed comparison between the two versions of the popular peanut butter cup.
| Feature | Reese's Plant-Based Peanut Butter Cup | Classic Reese's Peanut Butter Cup |
|---|---|---|
| Chocolate Base | Oat-based chocolate confection | Milk chocolate (contains dairy) |
| Vegan Certification | Certified vegan | Not vegan (contains dairy) |
| Available Sizes | Full-size and minis | Multiple sizes and variations |
| Key Ingredients | Oat flour, rice flour, cocoa, sugar | Milk, milkfat, lactose, skim milk |
| Non-GMO Status | Non-GMO Project Verified | Not specified as Non-GMO Project Verified |
| Flavor Profile | Creamy, milky, with a peanut butter center | Classic milk chocolate and peanut butter flavor |
Other Reese's Products: What to Avoid
While the introduction of the plant-based cups is a major win for vegans, it is crucial to remember that not all Reese's products are vegan. For example, while the company has also released a dairy-free version of Reese's Pieces, it is still not considered vegan by most standards due to the use of confectioner's glaze, an insect-derived ingredient. A dedicated vegan must be vigilant and always check the packaging for the certified vegan logo.
Here is a list of other Reese's products that are NOT vegan:
- Classic Reese's Peanut Butter Cups: Contain milk chocolate and dairy.
- Reese's Pieces: Contain confectioner's glaze (shellac), which is derived from insects.
- Reese's Fast Break, Take 5, and other bars: Typically contain dairy and other non-vegan ingredients.
- Reese's Puffs cereal: Contains dairy ingredients.
The Importance of Labeling
The official Reese's Plant-Based product packaging is clearly labeled with a green Certified Vegan logo, making it easy to identify. For those new to veganism, this is a critical detail to look for. Brands like Hershey's are responding to a market shift toward more conscious consumption, and clear labeling is a key part of that. The decision to use a mix of oat and rice flour in their new chocolate confection demonstrates a thoughtful approach to creating a genuinely creamy, dairy-free alternative that can satisfy a wider audience.
Conclusion
In summary, the original Reese's Peanut Butter Cups are not vegan due to their dairy content. However, in a significant move for the brand and the vegan community, the Hershey Company launched the Reese's Plant-Based Peanut Butter Cups in 2023, which are certified vegan and use an oat-based chocolate. It is essential for consumers to distinguish between the classic product and the specifically labeled 'Plant-Based' version, as other Reese's candies, including Reese's Pieces, still contain non-vegan ingredients. This offers a new, delicious option for those who adhere to a plant-based lifestyle without missing out on the classic peanut butter and chocolate flavor. For further information on vegan product certifications, visit the Vegan Action website.
