What is Sprinter Vodka Soda?
Created by entrepreneur Kylie Jenner, Sprinter is a line of ready-to-drink (RTD) canned vodka sodas launched in 2024. The product is a mix of premium vodka, real fruit juice, and sparkling water, available in four main flavors: Black Cherry, Peach, Grapefruit, and Lime. Each 12-ounce can contains 100 calories, is gluten-free, and has no added sugars, positioning it as a lower-calorie option in the competitive hard seltzer and RTD cocktail market. The brand targets health-conscious and socially active consumers who value convenience and vibrant flavors.
Alcohol Content and Ingredients
At its core, Sprinter is unequivocally an alcoholic drink. Its formula includes premium vodka, which is a distilled alcoholic spirit. The product has a stated alcohol by volume (ABV) of 4.5%, which is comparable to many hard seltzers and light beers on the market. The other primary ingredients—real fruit juice and sparkling water—are used to provide flavor and effervescence, but they do not negate the presence of the alcohol. The development process, which involved a PhD in molecular biology specializing in beverage alcohol, emphasizes its status as a carefully formulated alcoholic cocktail.
Sprinter vs. Other RTD Beverages
Sprinter enters a crowded market dominated by other ready-to-drink options, including hard seltzers like White Claw and hard sodas. The key differentiator for Sprinter is its positioning as a vodka soda made with real fruit juice, which can appeal to consumers who prefer the taste of a mixed cocktail over a fermented malt beverage. While the ABV is similar to many competitors, the use of vodka and fruit juice gives it a distinct flavor profile and a premium feel, leveraging Kylie Jenner's brand influence.
Comparison Table: Sprinter vs. Popular RTD Options
| Feature | Sprinter | White Claw (Hard Seltzer) | High Noon (Vodka Seltzer) |
|---|---|---|---|
| Primary Alcohol | Premium Vodka | Fermented Malt/Sugar | Real Vodka |
| Flavors | Real Fruit Juice (Peach, Grapefruit, etc.) | Natural Flavors | Real Fruit Juice |
| Calories (per 12oz) | 100 | 100 | 100 |
| ABV | 4.5% | 5% | 4.5% |
| Sugar | No Added Sugars | Some added sugars | No Added Sugars |
| Gluten-Free | Yes | Yes | Yes |
The Rise of Celebrity-Owned Alcohol Brands
Kylie Jenner's entry into the alcohol industry with Sprinter follows a trend of celebrities launching their own beverage lines. This phenomenon leverages a star's massive social media following and personal brand to generate significant buzz and consumer interest. For Sprinter, this means instant visibility and a direct connection to a large, engaged audience, potentially giving it a competitive edge against more established brands. This strategy contrasts with more traditional beverage marketing, highlighting the power of celebrity influence in today's consumer market.
Conclusion: The Definitive Answer
In conclusion, there is no ambiguity: Sprinter is an alcoholic drink. It is a ready-to-drink (RTD) cocktail, specifically a canned vodka soda, with an alcohol by volume (ABV) of 4.5%. Its formulation includes premium vodka, real fruit juice, and sparkling water, making it a flavorful, convenient option for adult consumption. The brand's success relies on a combination of a quality product, strategic market positioning, and the powerful celebrity backing of its founder, Kylie Jenner. For those of legal drinking age seeking a convenient, lower-calorie, and fruity-flavored alcoholic beverage, Sprinter fits the bill perfectly.
Frequently Asked Questions
Q: What kind of alcohol is in Sprinter?
A: Sprinter contains premium vodka as its alcoholic base, blended with real fruit juice and sparkling water.
Q: Is Sprinter the same as a hard seltzer?
A: While similar in ABV and calorie count, Sprinter is a vodka soda, whereas many hard seltzers use fermented malt or sugar as their alcohol base.
Q: Are there any non-alcoholic Sprinter versions?
A: No, Sprinter is exclusively an alcoholic beverage lineup and is not available in a non-alcoholic version.
Q: What is the alcohol by volume (ABV) of Sprinter?
A: Sprinter has an alcohol by volume (ABV) of 4.5%.
Q: How many calories are in a can of Sprinter?
A: Each 12-ounce can of Sprinter contains 100 calories.
Q: What flavors of Sprinter are available?
A: The primary flavors are Black Cherry, Peach, Grapefruit, and Lime, typically sold in a variety pack.
Q: Is Sprinter gluten-free?
A: Yes, Sprinter is gluten-free, with no added sugars.
Q: Who founded Sprinter?
A: Sprinter was founded by entrepreneur and celebrity Kylie Jenner.
