The Origins of the 40 Hour Famine
The 40 Hour Famine was first held in Victoria, Australia, in 1975, championed by World Vision to raise funds and awareness for global hunger. In its early days, the challenge was straightforward: go without food for 40 hours to empathise with those experiencing famine. The first event saw over 16,000 participants raise hundreds of thousands of dollars, and by 1978, it had grown to over 400,000 participants in Australia alone. It quickly became a signature youth fundraising event, inspiring countless students and families to participate.
Evolution in different countries
While the concept of giving up something for 40 hours remains, the execution has diversified greatly depending on the region. The campaign's evolution reflects a broader understanding of the implications of fasting, especially for young people, and a desire to engage a wider audience.
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New Zealand: In New Zealand, the event was rebranded as the World Vision 40 Hour Challenge. This change was made to reflect the campaign's evolution beyond just famine relief, supporting a variety of causes from the Syrian Refugee Crisis to the Global Water Crisis. Participants are encouraged to choose a challenge that is personally meaningful, such as going without technology, talking, or even just electricity for 40 hours. This shift acknowledges that young people are creative and want flexibility in their fundraising efforts. 
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Australia: In Australia, the campaign retains the original 40 hour famine name and focus on hunger, with the next official event scheduled for August 2025. While the original name and concept are preserved, even here, there is flexibility for participants to choose how they challenge themselves. For example, a student might decide to go offline or live out of a backpack instead of traditionally fasting. 
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United States: World Vision in the United States runs a similar, digitally-focused event called the "30 Hour Famine". This shorter digital version includes online resources, videos, and virtual activities to engage participants. 
Reasons for the transformation
The move away from the strict food-based fast was prompted by several factors. Firstly, there was increased ethical awareness around promoting a fast for those with complex relationships with food. Secondly, the flexibility offered by modern challenges helps the campaign stay relevant to young people and increases participation. It allows individuals to choose a challenge that impacts them personally and is challenging in a new way, such as a digital detox. This broader approach ensures the campaign isn't solely dependent on the traditional fasting model, which could have limited its reach and long-term sustainability.
Modern challenge ideas
The current format encourages creativity and addresses more contemporary issues. Participants now have a wide range of options to choose from. Here are some examples:
- Go 40 hours completely offline: Give up your phone, social media, and gaming to focus on a different kind of connection.
- 40km in 40 hours: Walk, run, or bike a cumulative 40 kilometres to symbolize the journeys many in poverty must undertake.
- 40 hours without furniture: Sleep on the floor and go without your bed, chairs, or couches.
- Live out of a backpack: Restrict your possessions to only what you can carry for 40 hours.
- 40 acts of kindness: Complete 40 acts of kindness for others in your community.
Comparison: Traditional Famine vs. Modern Challenge
| Aspect | Traditional (Classic Fast) | Modern (40 Hour Challenge) | 
|---|---|---|
| Primary Challenge | Going without food and non-water drinks for 40 hours. | Giving up a modern luxury (technology, furniture, etc.) for 40 hours. | 
| Focus | Directly raising awareness and empathy for famine and hunger. | Broader focus on poverty, injustice, and specific project needs. | 
| Participant Age | Traditionally targeted towards school-aged children and teenagers. | Appeals to a wider age range with more flexible options. | 
| Accessibility | Limited participation for individuals with health concerns or complex relationships with food. | More inclusive and accessible, allowing for a wider variety of participants. | 
| Technology Use | No technology was specifically included or excluded in the initial challenge. | Often explicitly involves a 'digital detox' challenge. | 
| Name | Retains the "40 Hour Famine" name in some regions like Australia. | Rebranded as the "40 Hour Challenge" in regions like New Zealand. | 
Conclusion: The enduring spirit of the 40 hour famine
The 40 hour famine in its original form may no longer be the standard in all countries, but its enduring spirit of giving up something for a greater cause is very much alive. The evolution of the campaign, particularly in New Zealand with the transition to the 40 Hour Challenge, demonstrates a modern and flexible approach to fundraising. By offering creative alternatives to fasting, World Vision has ensured the campaign remains inclusive and relevant to contemporary youth. The ultimate goal—to raise funds and awareness for children affected by poverty and injustice—continues to be met, adapting with the times to continue its powerful legacy of youth activism and compassion.
For more information on the changes and the reasons behind them, see the World Vision NZ FAQ.