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Is there a zero sugar hard seltzer?

4 min read

While many assume hard seltzers are inherently sugar-free, the reality is more nuanced; however, the good news is that zero sugar hard seltzer options are indeed on the market. The key lies in the fermentation process, which converts sugars into alcohol and carbon dioxide, leaving behind a finished product with minimal to no residual sugar.

Quick Summary

This guide covers how certain hard seltzers achieve a zero-sugar content through advanced fermentation, and details several brands that offer zero-sugar options. Nutritional information, ingredients, and the key differences between various zero-sugar products are highlighted to help consumers make informed choices based on diet and taste preferences.

Key Points

  • Yes, zero sugar hard seltzers exist: Thanks to advanced fermentation techniques, several brands offer hard seltzers with a true zero-sugar content.

  • Fermentation removes the sugar: The key to a zero-sugar seltzer is a process where yeast consumes nearly all the sugar during fermentation, leaving behind alcohol and carbon dioxide.

  • Check for 'zero sugar' labeling: Under FDA rules, a product can be labeled "zero sugar" if it contains less than 0.5 grams of sugar per serving, so always check the specific product line.

  • Popular brands offer zero-sugar options: Well-known brands like Michelob Ultra, White Claw ('70' line), and Smirnoff have zero-sugar hard seltzer varieties available.

  • Zero sugar does not mean zero carbs or calories: Some zero-sugar options may still contain minimal carbohydrates and calories, so always check the nutritional label for the most accurate information.

  • Zero sugar vs. low sugar: Differentiate between truly zero-sugar seltzers and low-sugar options, which may have 1-2 grams of sugar per can, like traditional White Claw and Truly.

In This Article

The Science Behind Zero Sugar Hard Seltzer

The creation of zero sugar hard seltzer is a deliberate process rooted in fermentation science. Unlike traditional sugary drinks, hard seltzers typically begin with a simple sugar base, often from fermented cane sugar, and sometimes malted rice. Yeast is introduced to this sugar base to begin fermentation, where it consumes the sugars and converts them into alcohol and carbon dioxide.

What sets zero-sugar varieties apart is that manufacturers often use specific yeast strains or extend the fermentation period to ensure all or nearly all of the sugars are consumed. This leaves a product with little to no residual sugar. Flavoring is then added using natural flavorings and, in some cases, non-nutritive sweeteners, rather than high-sugar fruit purees, to maintain the zero-sugar profile while providing a clean, crisp taste.

Popular Zero Sugar Hard Seltzer Brands

For consumers seeking a zero sugar hard seltzer, several brands offer excellent options. These brands have distinguished themselves by providing great flavor and adhering to a strict nutritional profile.

  • Michelob Ultra Organic Seltzer: This brand offers a signature collection that is both USDA-certified organic and explicitly labeled as zero carbohydrates and zero sugar.
  • Flying Embers Riviera Spritz: Another organic option, the Riviera Spritz line from Flying Embers, provides a zero-sugar and zero-carb seltzer in various fruity flavors, though availability can be regional.
  • San Juan Seltzer: Known for its craft approach, San Juan Seltzer explicitly advertises 0 sugar and 0 carbs, along with a modest calorie count and ABV.
  • White Claw "70": White Claw released a line called "70," featuring lower calories and, importantly, zero carbs and zero sugar, offering a lighter option from a mainstream favorite.
  • Bud Light NEXT: While technically a zero-carb beer, Bud Light NEXT is a beverage brewed with malted barley that achieves a zero-sugar and zero-carb profile, catering to those who prefer a different flavor profile than traditional seltzer.
  • Smirnoff Zero Sugar: A mainstream option, Smirnoff offers zero-sugar varieties, often in seasonal variety packs, with no artificial sweeteners and just 1g of carbs.

Understanding the Labels: Trace Sugars and Carbohydrates

When looking for zero sugar options, it’s important to understand labeling. The U.S. Food and Drug Administration (FDA) allows products containing less than 0.5 grams of sugar per serving to be labeled as “zero sugar”. This means a product might contain trace amounts of sugar, but not enough to significantly impact daily intake. Similarly, many zero-sugar seltzers also feature zero or near-zero carbohydrates, though a small amount can sometimes be present from flavorings.

Zero Sugar vs. Low Sugar Hard Seltzers

It’s crucial to differentiate between truly zero-sugar and merely low-sugar hard seltzers. Many popular brands, like the traditional varieties of White Claw and Truly, contain 1-2 grams of sugar per can. For most consumers, this is a negligible amount, but for those following a strict ketogenic diet or managing blood sugar levels, it is a significant distinction. The fermentation process for these brands might not fully convert all sugars, or they may include minor additions of real fruit juice.

Comparison of Hard Seltzer Options

Brand Sugar per 12oz Can Carbs per 12oz Can Calories per 12oz Can Notes
Michelob Ultra Organic Seltzer (Signature Collection) 0g 0g 80 USDA-Certified Organic
White Claw "70" 0g 0g 70 Lower calorie version
San Juan Seltzer 0g 0g 85 Crafted, with a focus on clean flavor
Smirnoff Zero Sugar 0g 1g 90 No artificial sweeteners
Bud Light NEXT 0g 0g 80 Brewed beer, not traditional seltzer
Traditional White Claw 2g 2g 100 Classic, widely available option
Traditional Truly 1g 3g 100 Classic, widely available option

How to Choose the Right Zero Sugar Hard Seltzer

Choosing the best option depends on your specific preferences and dietary needs. If organic ingredients are a priority, Michelob Ultra or Flying Embers might be the best choice. For those focused purely on the lowest calorie and sugar count from a well-known brand, White Claw's "70" is an excellent option. If you want to explore craft options, San Juan Seltzer provides an organic, zero-sugar choice. Remember to always check the specific product's nutritional label, especially with mainstream brands that may have zero-sugar and traditional varieties.

The Role of Alternative Sweeteners

To achieve a zero-sugar profile while maintaining appealing flavor, many brands rely on alternative sweeteners. While some, like Smirnoff Zero Sugar, use no artificial sweeteners, others may use a blend of natural flavorings and zero-calorie sweeteners. These non-nutritive sweeteners provide the perceived sweetness without contributing to the sugar or calorie count. The type and amount of sweeteners can affect the taste, so personal preference plays a significant role here.

Conclusion: Navigating the Zero Sugar Hard Seltzer Market

In conclusion, finding a zero sugar hard seltzer is not only possible but increasingly simple due to a growing market. Brands achieve this through a careful fermentation process that converts sugars into alcohol and a reliance on low- or zero-calorie flavorings. By understanding the differences between brands and scrutinizing nutritional labels, consumers can easily find a satisfying, guilt-free hard seltzer that fits their dietary goals. Whether you prioritize organic ingredients, lowest calories, or brand recognition, there is a zero sugar option available to suit your taste. For those looking to dive deeper into ingredient lists, a reliable resource is often the brand's official website or a reputable third-party retailer.

Visit the FDA's food labeling guide to learn more about nutrition labeling standards.

Frequently Asked Questions

A hard seltzer can have zero sugar because the yeast used during fermentation consumes all the sugar in the initial base, converting it completely into alcohol and carbon dioxide. Natural or artificial zero-calorie sweeteners are often used afterward to provide flavor without adding sugar.

Zero sugar hard seltzer contains less than 0.5 grams of sugar per serving according to FDA regulations, while low sugar options typically contain between 1 and 2 grams of sugar per can.

Many zero sugar hard seltzers are also zero or near-zero carb, but it is not a guarantee. Some flavorings can add trace amounts of carbohydrates. Brands like Michelob Ultra Organic Seltzer and Bud Light NEXT explicitly advertise zero carbs.

The standard White Claw Hard Seltzer contains 2 grams of sugar per can, but their '70' line is explicitly zero sugar and zero carb. Consumers seeking a zero-sugar option should specifically look for the '70' variety.

Most hard seltzers are relatively low in sugar compared to other alcoholic beverages like cocktails or beer, but not all are zero sugar. Many popular brands contain 1-2 grams of sugar per can.

Several brands offer zero sugar options, including Michelob Ultra Organic Seltzer (Signature Collection), San Juan Seltzer, the White Claw '70' line, Smirnoff Zero Sugar, and Bud Light NEXT (zero-carb beer).

Some zero sugar hard seltzers may use artificial sweeteners to achieve their flavor profile, while others do not. For example, Smirnoff Zero Sugar advertises no artificial sweeteners. It's best to check the ingredients list for the specific product.

Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.