What Defines a '100% Vodka'?
The phrase "100% vodka" can be misleading, as it is not an official industry standard but rather a marketing claim. The U.S. government's Alcohol and Tobacco Tax and Trade Bureau (TTB) defines vodka simply as "a neutral spirit so distilled, or so treated after distillation with charcoal or other materials, as to be without distinctive character, aroma, taste, or color". Therefore, a vodka's "purity" is more about the final product's neutrality and lack of flavor than the original base ingredient.
Tito's, in this context, meets the definition of a pure vodka. It is unflavored and distilled to a high proof, then diluted with water. However, its designation as "100% vodka" more accurately refers to its single ingredient base—100% corn. This focus on a single, pure ingredient sets it apart from many competitors who use a mix of grains or other starches. The use of corn results in a distinct, slightly sweet flavor profile that is part of its signature taste.
The Role of Corn in Tito's Production
Unlike many traditional European vodkas made from potatoes or winter wheat, Tito's uses 100% yellow corn sourced primarily from the American Midwest. This choice of raw material impacts both the flavor and dietary properties of the final product:
- Flavor: The corn base imparts a naturally sweet and soft undertone to the spirit, contributing to its smooth and mellow profile. This can be contrasted with the spicier notes of a rye-based vodka or the creamy texture of a potato-based one.
- Gluten-Free: Because it is distilled from corn, Tito's is naturally gluten-free. The company has this certified by the Gluten Intolerance Group (GIG), providing assurance for consumers with celiac disease or gluten sensitivities. The distillation process removes any potential gluten, and Tito's does not add back any mash after distillation.
The Handcrafted Distillation Process
The "Handmade" part of the Tito's name refers to its unique production method, which utilizes old-fashioned copper pot stills, similar to those used for single malt scotches and high-end French cognacs. This contrasts with the industrial-scale column stills used by many larger vodka brands. The process for Tito's involves:
- Small Batches: The vodka is distilled in small batches, allowing for greater control over the process and taste profile.
- Six Distillations: Each batch is distilled six times to remove impurities and ensure maximum smoothness.
- Taste-Testing: Every batch is taste-tested by a team of master tasters before being bottled, ensuring consistent quality.
Comparison: Tito's vs. Other Popular Vodkas
To understand what makes Tito's different, it helps to compare its base and process to those of other well-known vodka brands. The following table outlines these key differences.
| Feature | Tito's Handmade Vodka | Absolut Vodka | Belvedere Vodka |
|---|---|---|---|
| Base Ingredient | 100% Corn | Winter Wheat | Rye Grain |
| Distillation Method | Copper Pot Stills | Continuous Column Stills | Column Stills |
| Taste Profile | Sweet, mellow, slightly creamy | Neutral, clean | Rich, full-bodied |
| Gluten-Free? | Yes, naturally | No, contains gluten | No, contains gluten |
| Handcrafted Claim | Yes, small-batch pot still | No, mass-produced | No, mass-produced |
The "Handmade" Debate
While the company has consistently emphasized its "Handmade" origins, its large-scale production has led some to question the claim. Founder Bert "Tito" Beveridge started with a small pot still, and while the process is now more automated to meet demand, the core principles remain. The company still uses pot stills and tastes every batch, arguing that the handcrafted methodology scales up with modern technology. For Tito's, "handmade" is more about the process and attention to detail, rather than a literal manual labor claim. This has influenced many smaller distilleries to enter the craft spirits market.
Ultimately, whether a consumer views the product as truly "handmade" is a matter of interpretation, but the production process undeniably follows a different path than that of giant commercial brands.
Conclusion: The Final Verdict on Tito's
So, is Tito's 100% vodka? The answer is yes, in the sense that it is a pure, unflavored, and unadulterated spirit. However, the term is best understood by looking at its core ingredient: 100% corn. This single-grain approach, combined with the batch distillation in copper pot stills, is what defines its character and sets it apart. The result is a clean, smooth, and naturally gluten-free spirit that can be enjoyed neat or as a base for any cocktail. The "Handmade" legacy, though debated in the context of modern production, reflects its foundational principles of quality and attention to detail. The focus on a quality, single-ingredient base is what truly makes Tito's stand out in the competitive vodka market.
For an in-depth look at Tito's history, visit the official website.
