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La Croix vs. Polar Seltzer: Which is Better for Your Fizz Fix?

5 min read

According to a 2019 report, La Croix was the market leader in seltzer sales with $478 million, far ahead of Polar Seltzer's $173 million, but which is better, La Croix or Polar seltzer, when it comes to taste and carbonation? This detailed comparison will help you decide which brand best suits your sparkling water preferences.

Quick Summary

A comparison of La Croix and Polar Seltzer covering key factors like carbonation intensity, flavor profiles, and overall value. Learn about the distinct characteristics of each brand to determine which sparkling water is your ideal choice.

Key Points

  • Fizz Level: Polar Seltzer offers significantly more intense, aggressive carbonation compared to the softer, gentler bubbles of La Croix.

  • Flavor Intensity: La Croix's flavors are subtle and derived from essence oils, while Polar provides a bolder, more straightforward fruit flavor profile.

  • Price Point: Polar Seltzer is often more budget-friendly, especially when purchasing larger formats, whereas La Croix is positioned as a slightly more premium product.

  • Brand Identity: La Croix is known for its modern, hip branding, while Polar has a long-standing, family-owned history in the seltzer market.

  • Health and Ingredients: Both brands are free of calories, sugar, and sweeteners, making them equally healthy soda alternatives, though PFAS levels have been a past concern for both.

  • Availability: Both brands are widely available, though Polar's market strength was historically stronger in the Northeast.

In This Article

Introduction to La Croix and Polar Seltzer

Sparkling water has exploded in popularity as a healthier alternative to sugary sodas. At the forefront of this bubbly revolution are two prominent contenders: the retro-cool La Croix and the reliably fizzy Polar Seltzer. While both offer zero calories, zero sweeteners, and a variety of fruit-flavored essences, their distinct characteristics create a fierce divide among sparkling water aficionados.

La Croix, with its minimalist aesthetic and subtle, often debated, flavors, has cultivated a devoted following, particularly among a younger, trend-conscious demographic. Its light, almost ethereal flavor profile is derived from naturally extracted essence oils, a key point of brand identity.

In contrast, Polar, a long-standing family-owned company, prides itself on its robust carbonation and bolder flavors. Known for its consistently strong fizz, Polar delivers a more pronounced, effervescent experience that some prefer for its invigorating, palate-cleansing quality. The choice between these two often comes down to personal taste, but a closer look reveals several key differences.

Carbonation: The Fizz Factor

The most immediately noticeable difference between La Croix and Polar is the carbonation level, or "the fizz factor." This isn't just a minor detail; for many seltzer enthusiasts, it's the most important metric.

Polar Seltzer: The Bubble Factory

Polar Seltzer is renowned for its intense, aggressive carbonation. Consumer Reports aptly described Polar as having bubbles that are almost foamy, calling it "the bubbliest" among tested brands. This high level of effervescence creates a powerful tingle on the tongue and a refreshing bite that some liken to white water rapids. This makes Polar a great choice for those who want a soda-like intensity without the sugar or artificial ingredients. However, some with sensitive digestive systems have noted that Polar's heavy fizz can lead to bloating or gas.

La Croix: The Gentle Giant

La Croix, on the other hand, is known for its softer, less aggressive bubbles. Evaluators have described its effervescence as "bouncy and enthusiastic," with bubbles that linger and fade pleasantly. This more delicate carbonation makes La Croix a smooth, easy-drinking option that is less likely to overwhelm the palate or cause discomfort for those with digestive sensitivities. The gentle fizz also allows its subtle, natural fruit essences to be more prominent.

Flavor Profile and Variety

Beyond the bubbles, the flavor experience is where these two brands truly diverge.

La Croix: The Subtle Essence

La Croix's flavors are famously subtle. The brand derives its flavors from naturally extracted essence oils from the named fruit. This approach results in a light aroma and a fleeting taste that can sometimes be polarizing. Some people enjoy the nuanced hint of flavor, while others find it underwhelming or difficult to discern. La Croix offers a wide range of fruit flavors, from the popular Pamplemousse (grapefruit) and Lime to more unique options like Coconut and Passionfruit.

Polar Seltzer: The Bolder Burst

Polar Seltzer delivers a more straightforward and often more intense flavor profile. While some taste tests have found Polar's flavor to be mild, many consumers appreciate the authenticity of its fruit essence. Polar also stands out for its diverse and often more experimental seasonal flavor lineup, such as Coconut Limeade, which goes beyond standard fruit offerings. For consumers who prioritize a distinct, recognizable flavor, Polar generally delivers a more satisfying punch.

La Croix vs. Polar: At a Glance

Feature La Croix Polar Seltzer
Carbonation Gentle, bouncy, and soft Intense, aggressive, and highly fizzy
Flavor Profile Subtle, nuanced, and derived from essence oils Bolder, more straightforward fruit flavors
Flavor Variety Wide range of classic and tropical fruit flavors Extensive range, including both classic and unique seasonal blends
Price Point Often slightly higher, positioned as a trendy, premium seltzer Generally more budget-friendly, especially in larger bottles
Brand Image Modern, retro-cool, and popular among a hip demographic Traditional, family-owned, with a long history in New England
Availability Very widely available in supermarkets across the US Extensive distribution, particularly strong in the Northeast but now more widespread

Water Source, Manufacturing, and Environmental Considerations

Both La Croix and Polar have faced scrutiny over environmental and health concerns. Historically, both brands, along with others, have been found to contain PFAS (per- and polyfluoroalkyl substances), so-called "forever chemicals". However, in recent years, manufacturers have become more aware of these issues and some have reformulated their products to address these concerns.

  • La Croix: The company states its water is sourced domestically in the U.S. and uses a triple-filtration system. The cans are noted as sustainable and recyclable.
  • Polar Seltzer: Family-owned and operated for over 140 years, Polar manufactures its seltzer in Worcester, Massachusetts.

Both brands offer zero calories, zero sweeteners, and zero sodium, making them fundamentally healthy alternatives to sugary beverages. The choice between them on a health basis is largely a tie, though environmental concerns or flavor preference may tip the scale for some consumers.

Conclusion

The debate over what is better, La Croix or Polar seltzer, ultimately comes down to a few key preferences: fizz, flavor, and price. If you prefer a subtle hint of fruit and a softer, gentler carbonation, La Croix is your ideal choice. Its trendy branding and unique flavor combinations offer a sophisticated sipping experience. However, if you crave a bold, aggressive fizz and a more robust, authentic fruit flavor, Polar Seltzer is the undisputed champion. Its consistency and value have earned it a loyal following, proving that sometimes, being a classic is all you need. Ultimately, the best way to settle the debate is to conduct your own taste test. Try the Lime flavor from both brands side-by-side to compare the carbonation and flavor. Your palate will tell you what is better, La Croix or Polar seltzer, for your personal fizz fix.

Where to Buy La Croix and Polar Seltzer

  • Online: Both La Croix and Polar are available on Amazon.com.
  • Supermarkets: Major retailers like Walmart, Kroger, Albertsons, and Whole Foods carry extensive selections of both brands.
  • Convenience Stores: You can often find individual cans and smaller packs at convenience stores, though the flavor selection might be more limited.
  • In-Store Deals: Check local circulars for sales and promotions, as Polar is often featured as a more budget-friendly option.

Remember to consider your personal preferences for fizz and flavor, and don't be afraid to experiment with new flavors from both brands. The sparkling water world is full of variety, and the perfect bubbly beverage for you is just a sip away.

Consumer Reports: Best Sparkling Water

Expert Opinions on La Croix vs Polar Seltzer

  • GQ: In a 2018 tasting, GQ named Polar Seltzer the "Overall Champion," praising its balanced and intense bubbles.
  • Consumer Reports: Notes that La Croix offers a retro-cool, bouncy bubble experience, while Polar is praised as "The Bubble Factory" for its energetic fizz.
  • Bon Appétit: Found La Croix Pure to be flavorless in a 2025 taste test, reinforcing the subtle flavor profile.
  • Taste of Home: Gives an honorable mention to Polar for its high carbonation, noting that for many, fizz is more important than flavor.

These expert opinions further highlight the primary difference between the two brands: Polar delivers on fizz, while La Croix focuses on a more delicate, essenced experience.

Frequently Asked Questions

Both La Croix and Polar Seltzer are equally healthy options, as they contain zero calories, zero sugar, and zero sodium. The primary difference lies in the flavor and carbonation, not the nutritional content.

Polar Seltzer has more fizz than La Croix. Polar is known for its high, aggressive carbonation, while La Croix offers a lighter, more delicate effervescence.

Yes, both La Croix and Polar Seltzer claim to use natural flavors. La Croix specifies its use of natural essence oils, while Polar uses 'natural fruit essence'.

Polar Seltzer is a brand of seltzer water. The term 'seltzer water' refers to any plain water that has been artificially carbonated. Polar is a well-known brand within this category that has been family-made since 1882.

Both brands offer a wide range of flavors, with Polar often noted for its diverse and creative seasonal flavors. La Croix has a broad, consistent lineup, but Polar often introduces more unique and varied limited-time offerings.

The better choice depends on your desired outcome. For a cocktail that needs a strong, bubbly lift, Polar's robust fizz is ideal. For a drink where the sparkling water's flavor should be more subtle, La Croix works well.

Flavor perception of La Croix is notoriously subjective due to its subtle essence oils. The faintness of the flavor can lead to significant variation in what people taste, or if they can taste the flavor at all.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.