The Fascinating History: Why do you drink Dr Pepper at 10, 2 and 4?
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4 min read
In the 1920s, a Columbia University study claimed that the average person experienced a significant energy slump three times a day, a finding that would become the foundation for one of the most brilliant and enduring marketing campaigns in advertising history. This research was a goldmine for Dr Pepper, which used it to create the iconic slogan, 'Drink a bite to eat at 10, 2, and 4,' forever linking the beverage to a daily routine.
