When Did Healthy Choice Come Out? The Brand's Origin Story
•
4 min read
Following a heart attack in 1985, ConAgra CEO Charles M. Harper fundamentally changed his diet and challenged his company to do the same, leading to the creation of Healthy Choice, which officially came out in 1989. This personal health event catalyzed a major shift in the frozen food industry, introducing a line of meals focused on lower fat, cholesterol, and sodium content.