Tag: 2025 food trends

Social media virality can catapult a food item into a global sensation overnight, as demonstrated by the 'Dubai chocolate bar' which garnered over 100 million views on TikTok. Beyond social media fame, what is the newest food craze shaping our kitchens and restaurants? The answer lies in a blend of health-conscious eating, global flavors, and sustainable practices.

According to Veganuary, an estimated 25.8 million people worldwide pledged to try a vegan diet in January 2025, demonstrating sustained and significant interest in the movement. This momentum raises a crucial question for the food industry and consumers alike: is veganism still growing in 2025?

While some headlines declared the 'death of veganism' in early 2025, with news of some vegan restaurants reverting to meat and certain product sales declining, the global picture is more complex. Far from being over, the 'vegan craze' is evolving, stabilizing, and finding new avenues for growth, particularly through the rise of flexitarianism and a shift towards healthier, whole-food plant-based products.