Are 99 Shots 99% Alcohol? Understanding the Proof
                                
                                
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                                    4 min read                                
                            
                                The 99 Brand liqueurs are often mistaken for being 99% alcohol, which is inaccurate; the '99' represents the proof, equivalent to 49.5% alcohol by volume (ABV). This common misinterpretation can lead to people underestimating the drinks' potency. Understanding the difference between proof and ABV is vital for safe consumption and to avoid overestimation of how much alcohol is consumed.