Which is Bigger, a 1/3 or 1/4 Burger?
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3 min read
Back in the 1980s, the fast-food chain A&W introduced a 1/3 pound burger to compete with McDonald's Quarter Pounder. But despite being larger and cheaper, it failed because most Americans mistakenly thought the 1/4 pound burger was bigger. This famous marketing blunder highlights a common confusion over fractions, prompting the question: which is bigger, a 1/3 or 1/4 burger? The answer is a simple matter of mathematics, but its real-world implications tell a memorable story about consumer perception.
