Who Makes Fitcrunch Bars? A Look at the Company and Its History
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3 min read
In November 2024, the active nutrition company 1440 Foods acquired Fitcrunch, the popular brand of high-protein baked bars, from its previous ownership, which included celebrity chef Robert Irvine. This acquisition places Fitcrunch under a new parent company, shifting its brand ownership while still maintaining its chef-crafted recipe and taste.