Tag: Advertising regulations

Childhood obesity rates have quadrupled globally since 1975, sparking fierce debate over the marketing practices that target young people. This article explores the central question: is it ethical to advertise unhealthy foods to children, a vulnerable population whose cognitive abilities are still developing?

According to a 2023 FSSAI report, over 170 instances of misleading food claims were flagged in just six months, highlighting the importance of understanding marketing language. This article explains what is the meaning of equivalence claims in food advertising and the rules that govern them, helping consumers make informed choices.