Tag: Advertising standards authority

In 2010, yogurt giant Danone withdrew two of its applications for health claims to the European Food Safety Authority (EFSA), a move that placed the probiotic drink Actimel under intense public scrutiny. This began a significant period of backlash that has defined the Actimel controversy, centered on the unsubstantiated promises made to consumers about immune-boosting properties.

The Skinny Food Co, a British brand founded in 2018, has faced multiple rulings from the Advertising Standards Authority (ASA) for misleading advertising. The controversy with Skinny Food Co extends beyond ad issues to include product recalls, alleged review manipulation, and widespread customer service failures.