Is Passion an Energy Drink? Unpacking the Brand vs. the Feeling
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3 min read
According to extensive market research, the word 'passion' is strategically used by numerous brands to evoke feelings of drive and ambition, causing consumer confusion about its identity; so, is passion an energy drink, a flavor, or just a concept? The answer is all three, depending on the context. This article clarifies the distinction between the emotional state and the caffeinated beverages that share its name.
