Why do I crave sugar at 3 PM? The science behind your afternoon slump
                                
                                
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                                    5 min read                                
                            
                                According to a 2024 study on cravings, unhealthy snack foods can become more appealing as the day progresses, which often contributes to a stronger desire for them in the afternoon. For many, the mid-afternoon energy crash is a signal that triggers an almost irresistible pull toward sugary snacks.