Tag: Ag barr

According to the official IRN-BRU FAQ, a standard 330ml can of IRN-BRU contains 30mg of caffeine, a relatively low amount compared to a typical cup of coffee. However, this figure changes significantly for other versions of the iconic Scottish beverage.

Following the UK's 2018 sugar tax, the sugar content of regular Irn-Bru was reduced by over 50%, a change that prompted a major public reaction. This reformulation left many consumers wondering about the different variants available and whether a truly sugar-free version of Scotland's iconic soft drink exists.

Rubicon, founded in the UK in 1981, initially specialized in exotic fruit juice drinks and has since expanded its product line significantly. The brand now encompasses a wide variety of beverages, leading many to question if the entire line falls under the 'soft drink' category.

As of December 2022, the Scottish soft drinks manufacturer AG Barr acquired the UK-based Boost Energy brand. This strategic acquisition brought the popular, value-driven energy drink, founded by entrepreneur Simon Gray in 2001, under the ownership of the same company responsible for iconic brands like Irn-Bru and Rubicon.

In 2011, AG Barr rebranded its 'Diet IRN-BRU' as 'IRN-BRU Sugar Free,' a strategic move to better align with evolving consumer preferences and sugar-conscious trends. This change sparks a common question among consumers: were they ever different products, and what's the distinction between 'diet' and 'sugar free' in the soft drink world?

Recent reformulations of Rio Tropical have significantly reduced its sugar content, decreasing it from over 10g per 100ml in the original recipe to less than 4.5g per 100ml in the modern version. This change means the exact amount of sugar depends on the specific product line you purchase.