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Tag: Alcohol industry

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What Was Removed From Four Loko and Why?

4 min read
In November 2010, the U.S. Food and Drug Administration (FDA) declared caffeine an "unsafe food additive" to alcoholic beverages, prompting a massive, industry-wide shift. This pivotal moment led to the most significant change in the history of the controversial flavored malt beverage, Four Loko, forever altering its notorious formula.