Understanding **What is Amazon's brand of vitamins?**: A Look at Elements, Basics, and Solimo
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5 min read
The dietary supplement industry is projected to reach over $300 billion by 2030, and Amazon has strategically secured its place in this rapidly growing market by leveraging its own private label brands. To answer the question, **what is Amazon's brand of vitamins?**, it's crucial to understand that the tech giant operates multiple private label lines, most notably Amazon Elements and Amazon Basics, each with distinct features.