Tag: Aminosweet

Aspartame, a synthetic sweetener widely used in diet products, was rebranded by its manufacturer as AminoSweet in the 2010s to give it a more 'natural' feel. This move followed years of public debate and consumer complaints regarding the additive's safety, with some suggesting a rebranding was an attempt to circumvent the controversy.

Since 2013, the artificial sweetener once widely known as NutraSweet has also been marketed under the name AminoSweet by manufacturer Ajinomoto. This rebranding can cause confusion for consumers trying to identify which products contain AminoSweet, but essentially, any product containing the artificial sweetener aspartame contains AminoSweet.

According to research, the artificial sweetener known as AminoSweet is, in fact, the exact same substance as the more widely known aspartame. The name change was a strategic marketing move by its manufacturer to portray the product in a more natural light, given its origin from amino acids.

According to a 2015 article, the artificial sweetener aspartame underwent a rebranding effort by its manufacturer, Ajinomoto, and was marketed as “AminoSweet” in some regions. This name was chosen to highlight its chemical origin, but the substance itself is not a simple amino acid, leading to confusion and public discussion.

In 2023, the International Agency for Research on Cancer (IARC) classified aspartame as a 'possible carcinogen,' reigniting decades of controversy surrounding the artificial sweetener. Amidst this scrutiny and prior to it, aspartame has been subject to rebranding efforts, leading many to ask: **what is aspartame being called now?** The answer reveals a deeper story about marketing, consumer perception, and the importance of being a savvy label reader.