Is Roucou Good for You? Unpacking the Benefits and Uses
                                
                                
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                                    3 min read                                
                            
                                Roucou seeds contain an impressive amount of bixin, a powerful carotenoid and antioxidant, with some sources claiming up to 300 times more beta-carotene than carrots. So, is roucou good for you? This ancient botanical, also known as annatto or achiote, has been used for centuries for its medicinal, culinary, and cosmetic properties, offering a range of wellness benefits that are still being explored today.