Tag: Aquarius japan

With a sports drink market dominated by Pocari Sweat and Aquarius for decades, Gatorade is virtually nonexistent in Japan. Yes, there are Japanese alternatives to Gatorade, with Pocari Sweat being the most similar in purpose, but differing significantly in flavor and formula.

First launched in 1980, Pocari Sweat is widely considered the primary equivalent to Gatorade in Japan and is found in nearly every convenience store and vending machine. Its light, citrus-flavored electrolyte formula offers effective hydration for athletes and the general public alike.